Dr. Lahcen Haddad of Morocco joins African Tourism Board

Dr. Lahcen Haddad of Morocco joins African Tourism Board

The African Tourism Board (ATB) is pleased to announce Dr. Lahcen Haddad of Morocco has joined the African Tourism Board. Dr. Haddad has been a Parliamentarian since October 2016 and former Minister of Tourism in the Moroccan Government. He will serve on the Board as a member of the Committee of Elders in Tourism.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Dr. Haddad served as Minister of Tourism in the Moroccan Government from 2012-2016 and has worked since his appointment in 2012 to make Morocco a Mediterranean tourism destination, as well as a reference in sustainable tourism.

He has led many projects and regulatory reforms, particularly in the areas of investment and financing of the tourism industry, regulation of trades, digital marketing, market development, and human capital.

During its 5 years of mandate, the tourist arrival to Morocco had exceeded 10 million visitors per year. Employment in the sector has increased by more than 50,000 new positions.

Before joining the government, Dr. Haddad served as an international expert in strategic studies, democracy, governance, and economic and human development. His involvement in studies and programs of national and international scope gives him a mastery of issues of geostrategy and geopolitics, economic development, public policy, and international relations, as well as issues of local and international governance.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.

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