International Institute for Peace Through Tourism joining the African Tourism Board

International Institute for Peace Through Tourism joining the African Tourism Board

The African Tourism Board is pleased to announce the appointment of Louis D’Amore, Founder and President of the International Institute for Peace through Tourism (IIPT), to the African Tourism Board (ATB) serving on the Committee of Elders in Tourism, USA.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Louis D’Amore has been instrumental in promoting the travel and tourism industry as the world’s first “Global Peace Industry” since the founding of IIPT in 1986. In 1988, he organized the First Global Conference: Tourism – A Vital Force for Peace, bringing together 800 participants from 67 countries and introducing for the first time the concept of Sustainable Tourism Development.

The Global Conference also introduced a “Higher Purpose of Tourism” that gives emphasis to the key role of travel and tourism in promoting international understanding; cooperation among nations; environmental protection; and preservation of biodiversity, cultural enhancement, and valuing heritage, sustainable socio-economic development, poverty reduction, and healing the wounds of conflict.

He has since organized international and global conferences focusing on these issues in regions throughout the world, most recently in South Africa, honoring the legacies of Nelson Mandela, Mahatma Gandhi, and Martin Luther King, Jr.

Dr. D’Amore has been a pioneer in socially- and environmentally-responsible tourism since conducting the world’s first comprehensive study on the future of tourism for the Canadian Government in the mid-70s and subsequently in 1993 developing the world’s first “Code of Ethics and Guidelines for Sustainable Tourism.”  Mr. D’Amore is Chancellor of Livingstone International University of Tourism Excellence and Business Management (LIUTEBM) and recipient of the International Consortium of Tourism Partners “Visionary Award.”


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.

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