Allegretto Vineyard Resort welcomes industry veteran

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The Allegretto Vineyard Resort, a 171-room luxury resort in the Paso Robles wine region, is pleased to welcome esteemed hospitality executive Lee McGregor as Director of Sales & Marketing.

A graduate of California Polytechnic State University, San Luis Obispo, McGregor brings over 20 years of hospitality and management experience to her new role at the Allegretto Vineyard Resort. Early in her career, McGregor worked as Director of Banquet and Catering Sales, Senior Sales Manager and positions of Director of Sales and Marketing for some of the Central Coastโ€™s most prestigious hotels and resorts, winning awards such โ€œManager of the Year.โ€

Throughout her career, McGregor has proven to be a results-oriented leader with a successful track record of establishing direct sales programs and effective marketing campaigns to generate maximum revenues and profitability for full-service hotels and resorts on the Central Coast. โ€œDrawing on my vast experience in sales and marketing, I understand competitive market strengths and weaknesses, and how to use economic trends to find areas of opportunity,โ€ says McGregor. โ€œIโ€™m thrilled to join the Allegretto team and look forward to furthering the resortโ€™s reputation as the premiere luxury destination in wine country.โ€

โ€œMcGregor is a leading industry professional with an invaluable skill set,โ€ adds proprietor Doug Ayres. โ€œHer extensive knowledge and passion for the hospitality industry are essential elements to the success of this role, aligning with our company goals and overall commitment to excellence. We trust she will be a key asset to Allegretto Vineyard Resort and we couldnโ€™t be more pleased to have her join our team.โ€

McGregor resides in Los Osos with her family, where she is an active member of various Central Coast affiliations, including the U.S. Travel Association, and Visit SLO CAL.

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