Air New Zealand launches Impossible Burger sliders
Air New Zealand has launched a bite sized version of the Impossible Burger – serving Impossible Burger sliders on its San Francisco to Auckland services from today.
The airline first collaborated with Silicon Valley food tech start-up Impossible Foods in July, becoming the first airline in the world to serve the award-winning, plant-based Impossible Burger as part of its Business Premier menu on flights from Los Angeles to Auckland.
The burger’s key ingredient is the iron-containing molecule heme which Impossible Foods has exclusively sourced from the roots of soy plants. It’s the same heme found in animal meat and the result is a plant-based burger patty that cooks, smells and tastes like beef but contains no animal products whatsoever.
Air New Zealand’s Inflight Customer Experience Manager Niki Chave says the burger has been extremely popular with customers.
“The Impossible Burger has been a real favorite. Given we’re heading into a seasonal menu change in Business Premier we couldn’t resist sharing the experience with customers travelling on another of our North American routes while also giving it a bit of a twist.
“Our Impossible Burger is a really generously sized serving, so this time around we’re taking the opportunity to make it a bit lighter by serving it as bite sized sliders. The dish will include three Impossible Burger sliders accompanied by tomato jalapeno chutney, sundried tomato mayo with buttermilk slaw and vegetable crisps on the side,” says Ms Chave.
The Impossible Burger sliders will be offered as part of the new Business Premier menu on flight NZ7 from San Francisco to Auckland through to the end of June 2019.