Seychelles continues to hone Chinese market


In its continuous effort to further develop the Chinese market, the Seychelles Tourism Board, together with local partners, recently participated in the International Travel Expo 2011 (ITE) in Hong Kong.

Present were Seychelles Tourism Board marketing executives, Mr. Jean Luc Lai Lam and Li Huan, based at the Seychelles Embassy in Beijing, along with local trade partners, which included Ms. Johnette Labiche, Regional Director of Sales of the Berjaya Beau Vallon Bay Hotel, and Mr. Lenny Alvis from Masons Travel. Valuable support was also received from Dr. Sidney To, the Honorary Consul for Seychelles in Hong Kong, and Ms. June Camille, appointed Tourism Ambassador, also based in Hong Kong.

At the end of the 4-day fair, the Seychelles Tourism Board was also presented with a prize for “Most Majestic Tour” with reference to its exotic islands.

ITE, Hong Kong’s only travel fair, has stepped up promotion this year on wellness and medical tourism. This highlights the rapidly-growing global trend among visitors who seek such facilities while on holiday. Most of the high-end establishments in Seychelles, recognizing the importance of such facilities, offer wellness and spa treatments to their guests.

Seychelles believes in the Asia and Australasia market, and more effort, they said, will go to make the Creole Islands of the Seychelles more visible in this potential market.