Brits not afraid to splash the cash… on themselves


Despite the recession, Brits are still making a huge effort with their appearance in time for summer, sometimes spending more money on looking good than on their holidays, according to a survey by money off voucher website

More than half of all respondents admitted to spending up to GBP500 to look good on holiday, with 12% saying they would even spend up to GBP1,000. People from London drew the line at GBP2,500, despite higher living costs in the capital, whereas one in ten East Anglians surveyed said they would be willing to spend more than GBP2,500.

With the sudden appearance of regional reality shows, such as Geordie Shore, Made in Chelsea, and The Only Way Is Essex (or TOWIE to fans), the beauty habits of Britain have been brought to our attention.

TOWIE cast members follow one simple rule before jetting off for fun in the Marbella sun… “No carbs before Marbs”. But which regions put in the most effort for their hols?

The survey of almost 700 respondents from voucher [ ] website shows that 83% of Brits always buy new clothes or shoes for their holidays, and more than half of them splash out on new swimwear. Up to 50% of Brits will visit their hairdresser and just over a fifth will receive beauty treatments to ensure they look their best.

One in five admit that they often use fake tan or sun beds to kick-start their tan before baring their bodies, and just under 20% will make an effort to slim down or tone up by joining a gym or dieting group.

Respondents from the North East are most likely to visit their hairdresser and work on their pre-holiday tans before going away, however they are least likely to go to a beautician for treatments.

Doug Scott, managing director of leading discount [ ] website, which ran the survey, says: “While Brits are currently cutting back on their energy bills and petrol usage, their pre-holiday routines have not been affected by the tough economic climate. The results were surprising – with more than 50% saying they would spend up to GBP500 on getting beach ready.

“Despite being financially worse off, Brits are not letting this affect their appearance when they jet off on their holidays.”

When asked what Brits can do to make themselves look better on holiday, people from the North West said ‘lose weight’ (60%) and ‘work out more’ (25%) despite not many doing so themselves in preparation for their holidays (24%).

Other answers include ‘improve their dress sense’ as suggested by 42% of respondents from the South West, and ‘stop drinking as much’ chosen by Londoners, the Welsh and Scots.

The majority of votes goes to ‘wear more sun cream to stop them burning’, with 7 regions selecting this answer as their best piece of advice for Brits abroad.