Starwood Hotels & Resorts makes its debut in Azerbaijan


BRUSSELS – Starwood Hotels & Resorts Worldwide, Inc. announces that it has signed an agreement with Silk Way Airlines LLC to open a Sheraton hotel in Baku, Azerbaijan this Fall. The opening of the Sheraton Baku Airport Hotel marks the entry of Starwood into the country and is part of the company’s strategic expansion plan to open more than 60 Sheraton hotels around the world in the next three years.

According to Roeland Vos, President, Starwood Hotels & Resorts, Europe,
Africa, and Middle East, the hotel marks an exciting milestone for
Starwood’s continued growth throughout Eastern Europe. “Reaching out to
new frontiers is a focus of our expansion strategy, so we are delighted
to partner with Silk Way Airlines as we debut the first Starwood hotel
in Azerbaijan,” Vos commented. “Baku is the main economic hub of the
country and one of the most important tourist destinations in the
region. Sheraton’s strong reputation will assist in further positioning
Baku as a destination for the international traveller.”

The Sheraton Baku Airport Hotel will be located directly in front of the
Heydar Aliyev International Airport, the main airport in Baku. The hotel
will have 207 guest rooms, including 14 suites, offering the only
branded accommodation option in the vicinity of the airport. The hotel
will also feature extensive dining, conference and leisure facilities as
well as signature Sheraton amenities including the luxurious all-white
SweetSleeper beds, a Sheraton Club Lounge and the Link@Sheraton
experienced with Microsoft communications hub where guests can socialise
and also go online.

“As the country continues to grow economically, Heydar Aliyev
International Airport has become more of a focus because it provides
travellers with their very first impression of the country. We believe
that our partnership with a globally recognized company such as Starwood
Hotels & Resorts will have a great impact on the development of
hospitality in Azerbaijan going forward,” said Mr. Jaouad Dbila,
Vice-Chairman, Supervisory Board, Silk Way Holding.

Sheraton recently announced that it has invested more than $100 million
into upgrading 120 Club Lounges around the world. The enhancement to
Sheraton Club Lounges – one of the most popular Sheraton signature
amenities – is the final chapter of the brand’s recent $6 billion
revitalization effort.

Starwood currently operates 72 hotels in East Central Europe, including
three hotels in Moscow and two in Georgia, where the company opened the
Sheraton Batumi last year.