Developing tourism in Kuwait the Accor way

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Kuwait is not a big travel and tourism destination. There are some players in the industry wanting to turn this around.

One of them is Chairman of Action Hotels, Sheikh Mubarak AM Al Sabah. He  hosted a round of meetings at Kuwait’s White Palace recently with the Chairman and CEO of Accor International, Sebastien Bazin.

The discussions focussed on the further growth of tourism and hospitality in Kuwait and the region and included Accor’s Chief Executive Officer, Gaurav Bhushan, as well as other team members.

Several ideas were discussed regarding the activation and development of tourism in Kuwait and the enhancement of opportunities for cooperation with France and other countries in which the Accor manages hotels.

The spotlight was placed on the underserved demand for economy and midscale hotels. The Action-Accor relationship is able to design, develop and operate high quality, affordable, branded accommodation catering to the discerning, budget-savvy business and leisure traveller.

Indeed, Action Hotels plc is already the leading owner, developer and asset manager of branded three- and four-star hotels in prime locations in the Middle East and Australia.

The Company’s portfolio currently consists of 14 operating hotels, of which 10 are in the Middle East and four in Australia. This includes 11 hotels managed by Accor across three flags, ibis, Mercure and Novotel. Meanwhile, the Mercure Riyadh Olaya and the Novotel Dubai Creek are set to open in 2019

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.