CHI Hotels names James Farrow to top sales position


CHI Hotels & Resorts (CHI) announced the appointment of hotel industry specialist, James Farrow, as Senior Vice President of Sales across its portfolio of managed hotels under the Corinthia, Wyndham, and Ramada Plaza brands worldwide. This includes the company’s newly-opened flagship Corinthia Hotel in Whitehall Place, London.

James Farrow joins the senior executive management group at CHI, reporting directly to CHI Chief Executive Officer and Managing Director Tony Potter. From his base in London, James will direct and oversee the company’s entire sales operation, including the monitoring of individual hotels’ sales forces and the direct management of a nucleus of internationally-established regional sales offices in strategic locations throughout Europe, Africa, and the Middle East.

Welcoming James to his new role, CEO Tony Potter commented: “This appointment is an extremely rewarding one in that James Farrow is without question one of the most experienced senior sales executives within the European, African, and Middle Eastern theatre. James’ career in senior sales management, rising to senior vice president with Hilton International and Hilton Hotels Corporation, is a perfect fit for Corinthia and our immediate global challenges.”

James’ career with Hilton and its owning company spread over 23 years, during which time he gained first-class expertise in managing a broad range of sales forces across the Hilton brands. Prior to James’ senior positions in sales, he was also a distinguished and experienced general manager with various companies including Quality International Hotels and the Prince of Wales Group.


Based in Malta, CHI Hotels & Resorts is a hotel management company that provides the full range of technical assistance and management services to hotel owners worldwide. CHI is the exclusive operator of the luxury Corinthia Hotels bran,d as well as the Wyndham and Ramada Plaza brands in Europe, Africa, and the Middle East. CHI draws on a heritage of over 48 years in delivering high-quality services to hotel guests and an optimum rate of return to owners and investors in diverse business environments. CHI’s experience extends to management of luxury and upscale properties in city and resort locations and products ranging from boutique to conference and spa hotels. CHI is owned by International Hotel Investments plc (70%) and Wyndham Hotel Group (30%).