48.6% of future tourists visiting from Hong Kong will spend more on travel in coming year, 26.8% spending similar to past year, 19.5% not sure and only 4.6% cut back, so likely over three quarters will either maintain or spend more on holiday.
Hong Kong, which named World’s 10th largest market by total international tourism spending in 2016 but ranked top among these 10 largest markets by per capita spending, is a major and quality source market! In 2017, Hong Kong spent US$25.5 billion on international tourism, up 5.8%; while in the first half of 2018, the city’s outbound package tour business grew 14.8% (*2)!
84 percent prefer traveling in FIT or private tours; taking multiple holidays each year and specifically, 44.4% had 3 to 5 overnight holidays in past year, 13.3% had 6 or more, 39.8% had 1 to 2 holiday with only 2.5%, not at all; well educated with 41.6% had university education and 32.3% post-secondary; while female outnumber male by 3 to 2!
On destinations to visit within next two years, 54% picked East and North-east Asia, 42% South & South-east Asia, and 39% Europe, while relatively faraway or exotic destinations such as West & Central Asia, Middle East and Africa interest by 16.5%; Oceania 28.5% and the Americas 21.3%.
They are keen on theme travel too! For examples, Culture & Historical, Gourmet Tour, Cruise, Eco-tourism and Outdoor each drew over 30% positive responses etc.
Tech savvy and likely English speaking, 60% prefer book online directly with suppliers like airline and hotel, and 19% interest in joining tour at destination.