Visitors from Hong Kong: Big spenders, well educated, prefer Asian destinations


48.6% of future tourists visiting from Hong Kong will spend more on travel in coming year, 26.8% spending similar to past year, 19.5% not sure and only 4.6% cut back, so likely over three quarters will either maintain or spend more on holiday.

Hong Kong, which named World’s 10th largest market by total international tourism spending in 2016 but ranked top among these 10 largest markets by per capita spending, is a major and quality source market!  In 2017, Hong Kong spent US$25.5 billion on international tourism, up 5.8%; while in the first half of 2018, the city’s outbound package tour business grew 14.8% (*2)!

eTN Chatroom: Discuss with readers from around the world:

84 percent prefer traveling in FIT or private tours; taking multiple holidays each year and specifically, 44.4% had 3 to 5 overnight holidays in past year, 13.3% had 6 or more, 39.8% had 1 to 2 holiday with only 2.5%, not at all; well educated with 41.6% had university education and 32.3% post-secondary; while female outnumber male by 3 to 2!

On destinations to visit within next two years, 54% picked East and North-east Asia, 42% South & South-east Asia, and 39% Europe, while relatively faraway or exotic destinations such as West & Central Asia, Middle East and Africa interest by 16.5%; Oceania 28.5% and the Americas 21.3%.

They are keen on theme travel too! For examples, Culture & Historical, Gourmet Tour, Cruise, Eco-tourism and Outdoor each drew over 30% positive responses etc.

Tech savvy and likely English speaking, 60% prefer book online directly with suppliers like airline and hotel, and 19% interest in joining tour at destination.


Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.