In a major departure from the past, Cox and Kings travel agency has appointed Anushka Sharma, famed actress and avid traveler, as the Brand Ambassador of the company.
She will be seen in print, digital, and visual media promoting the various C and K products such as tours to Europe and other places. Both Karan Anand of the company and the actress have expressed joy at the new development.
30-year-old Anushka Sharma is one of the most popular and highest-paid actresses in India. She established her career in Hindi films and has received many awards for her acting. Before acting she was a full-time model in Mumbai.
In addition to acting, Sharma is the ambassador for multiple brands and products and has designed her own line of clothing for women, named Nush. She supports various charities and causes, including gender equality and animal rights, and is the co-founder of the production company Clean Slate Films. Sharma is married to cricketer Virat Kohli.
In recent days, several companies in the travel field as well as other areas, have roped in film stars as ambassadors, and this new development can be seen in the same light.