Hotel deal in France: Hyatt Place Rouen

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As the hotel management company’s first stand-alone select-service hotel in mainland Europe, Cycas will operate a 78-room Hyatt Place hotel in Rouen on the historic site of a former teacher training school. The converted 4,500m² 19th century building is located close to the city centre, several business parks and the main SNCF railway station. The boutique-style hotel will offer a bar, restaurant and terrace with striking views over the city thanks to its hilltop position. Guests will also benefit from meeting spaces for approximately 100 people, a ballroom, gym, swimming pool and spa, plus extensive outdoor space and parking facilities.

Cycas Hospitality signes its second deal in France. The company’s first hotel management agreement outside the UK is another step forward in Cycas’s ambition to manage up to 3,000 guest rooms across France by 2022.

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As the capital of Normandy, Rouen has a strategic location along the river Seine with excellent transport connections to Paris, Le Havre and the Benelux countries. In addition to being a popular travel destination, industrial heavyweights across the aviation, automotive, banking, energy and pharmaceutical sectors see Rouen as a strategically important location. Rouen has therefore experienced significant investment in recent years and this four-star hotel will target a blend of corporate visitors and tourists when it opens in 2021.

The Rive Droite district – where the Hyatt Place hotel will be located – is one of many areas in the city undergoing ambitious regeneration projects. Other activity includes plans for a new train station which will be on the new Paris-Normandy train line (LNPN), connecting travellers from Rouen to Paris in just 50 minutes.

The management agreement has been signed with site owner Matmut Group and will see Cycas Hospitality operate the hotel under a franchise from Hyatt. Cycas currently manages Hyatt Place London Heathrow Airport and will also operate the dual-branded Hyatt Place and Hyatt House property near Paris Charles De Gaulle Airport. Expected to open in 2020, this airport development will be the first double-decker Hyatt property in Europe.

Asli Kutlucan, Partner at Cycas Hospitality, said: “Our expansion into mainland Europe is gathering considerable momentum as we capitalise on the growth opportunities we’ve identified across both primary and secondary cities. Given our target to have a portfolio of 10,000 rooms across the continent by 2022, including up to 3,000 rooms in France, this hotel management agreement demonstrates how Cycas has evolved over the last decade.

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“We are proud to be cementing our relationship with Hyatt by managing the Hyatt Place Rouen as an urban oasis for both business and leisure travellers. The city is fast establishing itself as one of the country’s most forward-thinking business locations and, with our new hotel dating back to 1886, we’re excited to be part of Rouen’s commercial renaissance.”

Nuno Galvao Pinto, Regional Vice President Development, Europe and North Africa at Hyatt Hotels, said:“Given our long-standing relationship with Cycas, we are pleased that they will manage the new Hyatt Place in Rouen. The city is expanding swiftly thanks to both a growing business district and increasing tourist numbers and we are delighted to be collaborating on our third French property together.”

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.