IT&CMA and CTW 2009’s grand feast of opportunities

TTG Asia Media, the organizer of the combined IT&CMA (Incentive Travel & Conventions, Meetings Asia) and CTW (Corporate Travel World) Asia-Pacific, is pleased to announce that the tradeshow has mainta

TTG Asia Media, the organizer of the combined IT&CMA (Incentive Travel & Conventions, Meetings Asia) and CTW (Corporate Travel World) Asia-Pacific, is pleased to announce that the tradeshow has maintained its foothold as the regionโ€™s premier MICE (Meetings, Incentives, Conventions, Exhibitions) and corporate travel event in the light of a recovering global economy, with steady increase in attendance by MICE and corporate travel delegates and an exhibition space sell-out.

Into its 17th and 12th year respectively, IT&CMA and CTW will be held at the Bangkok Convention Centre (BCC) at CentralWorld, Thailand, from October 6-8, 2009. More than 2,000 leading industry professionals from Asia-Pacific and the rest of the world are expected to attend the Doublebill event (two shows in one location), driven by the theme โ€œFeast on Asia!โ€

For a start, buyers and exhibitors in key markets have maintained their support and even expanded in several areas. Darren Ng, managing director of TTG Asia Media, commented: โ€œThe implementation of strategic marketing and partnerships with industry partners has led to an increase in the number of MICE and corporate travel buyers from Australia, Belgium, China, Germany, Hong Kong, India, Korea, Mexico, and Spain. The doublebill event will also be welcoming new buyer delegates from Qatar, Romania, and Tunisa. With a strong pool of close to 350 buyers, sellers can be assured of a fruitful time at the event.โ€

The corporate travel managers/plannersโ€™ segment has recorded a 25 percent increase from last year as hosting privileges are extended to corporate travel professionals outside the Asia-Pacific region for the first time. Participants from countries with established business travel markets, such as Germany, Switzerland, and the US, will be present.

Apart from achieving a full-house exhibition floor, IT&CMA and CTW 2009 has garnered strong support not only from our long-time exhibitors, but also the new industry players. Country and state pavilions, namely Thailand, Macau, Korea, Malaysia, Japan, Singapore, The Philippines, India, Taiwan, Sabah, Brunei, Indonesia, Busan, Spain, Busan, and Hawaii, have all returned in the 5,500 sqm show floor this year.

Host country, Thailand, leads with the biggest booth space of 300 sqm and brings in 81 co-exhibitors, followed by Macau with 260 sqm. Seoul Tourism Organization, which was under the Korean pavilion in 2008, will enthrall with their own 60 sqm pavilion.

CTW exhibitors will benefit from the value-added services on top of their existing CTW exhibiting package this year, which includes an extra thirty-minute presentation at the CTW Technology Lounge (Booth E19) to engage with delegates. This initiative is in addition to the booth space and table-top in the dedicated one-hour CTW Networking Session with corporate travel managers/planners. The additional presentations will be held over two days, on October 7 and 8 at the Exhibition Hall, Level 22, BCC. The Technology Lounge is open to all delegates, and presenters may also invite their guests and clients.

IT&CMA and CTW will also bring delegates in the association and corporate travel professions improved educational benefits this year as a result of international partnerships with recognized institutions. IT&CMA delegates will gain from the enhanced conference and educational content with the launch of the โ€œAssociation Professional Competenciesโ€ course leading to the Professional Association Executive (PAE 101 โ€“ Part 1) certificate; a joint collaboration between TTG Asia Media, Australian Society of Association Executives (AuSAE), and Canadian Society of Association Executives (CSAE). CTW Asia-Pacific is also pleased to present the โ€œFundamentals of Business Travelโ€ starter course leading to the Corporate Travel Expert (CTEยฎ) designation for the second year, conducted by National Business Travel Association (NBTA).

The courses will be held between October 5-6, 2009. Visit www.itcma.com.sg for more information.

ABOUT THE SHOWS

Now in its 17th year, IT&CMA (Incentive Travel & Conventions, Meetings Asia) is the region’s premier meetings and incentive travel show and is attended by thousands of delegates from more than 40 countries. IT&CMA is a platform for promoting the Asia-Pacific region as a MICE (Meetings, Incentive Travel, Conventions & Exhibitions) destination, as well as a source for MICE visitors.

Now in its 12th year, CTW (Corporate Travel World) Asia-Pacific is a two-day conference and exhibition on Travel & Entertainment (T&E) management for the Asia-Pacific region. It is a platform for hundreds of corporate travel managers, travel agencies, and suppliers to meet and discuss the impact of global and regional issues on the development of business travel into and out of the region.

ABOUT THE SHOW ORGANIZER

TTG Asia Media Pte Ltd is the regionโ€™s leading travel and tourism business information and access provider. With extensive industry involvement through a wide range of media products including publications, exhibitions, database management, and the Internet, the company provides our partners with integrated marketing solutions and effective platforms to showcase their products and services to the industry.

TTG Asia Media is also a leading organizer and event manager of travel tradeshows in Asia, including IT&CMA (Incentive Travel & Conventions, Meetings Asia), CTW (Corporate Travel World) Asia-Pacific, ITS (International Travel Show) Thailand 2004 and 2005, Thailand Travel Mart (TTM) Plus 2005, and ASEAN Tourism Forum (ATF) 1998, 2001, 2003, 2006, 2009, and 2010. It also publishes four titles targeted at distinct sectors of the travel trade: TTG Asia, TTG China, TTGmice, and TTG-BTmice China. These tradeshows and publications provide the best marketing access to Asia-Pacificโ€™s travel marketplace, influencers, and deciders.

TTG Asia Media is a member company of China.com Inc., which views Internet services as its core business and operates principally in China. It is listed on the Growth Market Enterprise (GEM) of the Stock Exchange of Hong Kong (Stock Code: 8006). For more information on TTG Asia Media, visit www.ttgasiamedia.com.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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