King Bhumibols wisdom toward sustainable development still important in Thailand

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The Tourism Authority of Thailand (TAT) continues to follow the royal wisdom of the late King Bhumibol and bring His Majesty King Vajiralongkorn’s idea to disseminate and further implement royal projects with the development of major tourism routes in five regions.

Following the royal wisdom on sustainable development will encourage local people to use local experience to generate more income an develop their communities, thus this will build tourism sustainability in long term.

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TAT also invites Thai people to join its online activity to vote for favourable tourism routes. Winners will receive the prize to join tourism routes, which follow the royal wisdom.

Under this tourism project, five pilot tourism routes in five regions are designed to follow the royal wisdom and link with royal projects in each province. Backed by the story related to the royal projects, the five tourism destinations and tourism routes will be more interesting and there are many types of tourism destinations from OTOP villages, arts and craft centres, to trade centres.

Ban Rai Gong Khing Community in Chiang Mai

Meanwhile, TAT has launched various marketing activities to promote the “tourism route development to follow the royal wisdom” project via online channel under the “Travel to Follow the Royal Wisdom” activity. It opened for general people to vote for their favourite tourism routes from five short videos via www.tourismthailand.org/kingwisdom during 6-31 August,2018. Winners will be announced on 7 September, 2018, and they will receive the tour packages to follow the royal wisdom.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.