Why Ascott is Asia’s Leading Serviced Apartment Brand


Ascott’s finest quality wins it the top honor across Asia, Europe, and the Middle East at the World Travel Awards 2018

CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), was crowned ‘Asia’s Leading Serviced Apartment Brand’ as it emerged the biggest winner for the serviced residence categories with a total of 11 prestigious accolades at this year’s World Travel Awards Asia & Australasia ceremony held last night. Ascott has topped the industry with this honor in Asia for three consecutive years.

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Voted by tourism professionals and business and leisure travelers worldwide, the accolades recognize Ascott for its excellence in quality and setting the benchmark for the industry. Its strong brand reputation is well recognized across continents having been earlier named the ‘Leading Serviced Apartment Brand’ in Europe and the Middle East at the respective region’s World Travel Awards ceremonies.

For the Asia awards, Ascott continued to be conferred the highest distinction in the following categories:

  • Asia’s Leading Serviced Apartment Brand 2018: The Ascott Limited
  • Asia’s Leading Serviced Apartments 2018: Ascott Raffles City Chengdu, China
  • Singapore’s Leading Serviced Apartment Brand 2018: The Ascott Limited
  • China’s Leading Serviced Apartment Brand 2018: The Ascott Limited
  • Hong Kong’s Leading Serviced Apartment Brand 2018: The Ascott Limited
  • Hong Kong’s Leading Serviced Apartments 2018: Somerset Victoria Park Hong Kong
  • Indonesia’s Leading Serviced Apartments 2018: Ascott Kuningan Jakarta
  • Japan’s Leading Serviced Apartment Brand 2018: Citadines Apart’hotel
  • Japan’s Leading Serviced Apartments 2018: Citadines Shinjuku Tokyo
  • Philippines’ Leading Serviced Apartment Brand 2018: Ascott The Residence
  • Philippines’ Leading Serviced Apartments 2018: Ascott Bonifacio Global City Manila

Mr Alfred Ong, Ascott’s Head for Global Operations, said: “As the leading brand in Europe, Middle East and Asia, we set a high bar for our properties across the world, placing a strong emphasis on quality and innovation to create the best experience for our guests. Many of our guests have stayed with us for years and it is intrinsic upon our employees to take great care of our guests as we do for our employees. Besides investing in upgrading our properties, we create a holistic experience, from paying attention to little touches to make our guests feel at home, to bringing local experiences to our guests. All these would not have been possible if not for our staff, the pivotal strength of Ascott. We will continue to endeavor to create the extraordinary for our guests and defining excellence in the hospitality industry.”

In July 2018, Ascott won six accolades at the World Travel Awards Europe ceremony including the highly acclaimed Europe’s ‘Leading Serviced Apartment Brand’ award for the third year running. In April 2018, Ascott was also the biggest winner among the serviced residence companies at the World Travel Awards Middle East ceremony. It clinched four top accolades including Middle East’s ‘Leading Serviced Apartment Brand’ for the third consecutive year.

About The Ascott Limited

The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owner-operators. It has over 45,000 operating serviced residence units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as about 30,000 units which are under development, making a total of more than 75,000 units in over 500 properties. The company’s brands include Ascott, Citadines, Somerset, Quest, The Crest Collection, and lyf. Ascott’s portfolio spans more than 130 cities across over 30 countries.

Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning serviced residence brands that enjoy recognition worldwide.

Ascott’s achievements have been recognised internationally. Recent awards include World Travel Awards 2018 for ‘Leading Serviced Apartment Brand’ in Asia, Europe and the Middle East; Business Traveller Middle East Awards 2018 for ‘Best Serviced Apartment Company’; DestinAsian Readers’ Choice Awards 2018 for ‘Best Serviced Residence Brand’; TTG China Travel Awards 2018 for ‘Best Serviced Residence Operator in China’; World Travel Awards 2017 for ‘Leading Serviced Apartment Brand’ in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2017 for ‘Best Serviced Residence Brand’; Business Traveller UK Awards 2017 for ‘Best Serviced Apartment Company’ and Business Traveller China Awards 2017 for ‘Best Serviced Residence Brand’. For a full list of awards, please visit www.the-ascott.com/ascottlimited/awards.html.

About CapitaLand Limited

CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth over S$93 billion as at 30 June 2018, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 150 cities in over 30 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.

CapitaLand’s competitive advantage is its significant asset base and extensive market network.  Coupled with extensive design, development and operational capabilities, the Group develops and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.

Visit www.capitaland.com for more information.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.