WTM Chief Carol Weaving introduces African Tourism Board to African Leadership Forum


Carol Weaving, managing director of Reed Exhibition is the latest board member of the newly founded African Tourism Board (ATB)

On Friday she addressed delegates attending the African Leadership Forum in Accra, Ghana.

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In her statement addressing friends and colleagues from the African continent, she said; I am proud to be a founding member of the African Tourism Board. The African Tourism is an association that was formed in acting as a catalyst for the responsible development of travel to and from and within the African Continent.

The African Tourism Board also forms a part of the International Coalition of Tourism Partners. 

The Association provides aligned advocacy, insightful research, and innovative events to its members.

Carol went on to say that she was privileged to part of such a grant initiative. She pledged her support with her fellow board member and was confident the African Tourism Board will contribute to steer African Tourism into a brighter future.

Tourism wealth is an opportunity for countless communities in Africa and such an initiative can emerge and the building blocks of creating business for Africa can be paved.

Carol went on to say an example is World Travel Market Africa where 37 African countries are coming together to promote tourism. Millions of Dollars in business was generated with more than 1000 attending. She was confident this number will even increase in 2019.

Listen to Carol Weavings address:

About African Tourism Board

In partnership with private and public sector members, African Tourism Board (ATB) enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa.

  • The Association provides leadership and counsel on an individual and collective basis to its member organizations.
  • The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting and establishing niche markets.

More information and how to join can be found at : www.africantourismboard.com 




Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.