Mayor of London Boris Johnson is to open the 30th World Travel Market at ExCeL-London on Monday, November 9. The Mayor, who passionately promotes London across the world, will welcome nearly 50,000 UK and overseas visitors to the premier global event for the travel industry.
โBoris Johnson has become the face of London,โ said Fiona Jeffery, chairman of World Travel Market. โHe became known to millions on television when he invited the world in Beijing to come to London for the 2012 Olympics.
โIn the build-up to the next Olympics, the international travel industry is playing an important role in helping people from across the world to visit the UK for the worldโs greatest sporting event
โItโs particularly appropriate that Boris will help the industry to celebrate 30 years of World Travel Market, which has not only helped bring industry professionals together to conduct business across the world, but has also served as a spotlight on the latest trends and developments.
โThe industry has many challenges ahead, and World Travel Market will provide a unique platform to help the industry improve, adapt, and change.
โSustainability is now firmly at the top of the corporate agenda. Every company and organization must seriously consider their impact on the world.โ
The Mayor of London Boris Johnson said: โLondon has always been one of the worldโs major trading posts – for thousands of years, buyers and sellers have met here to strike deals and exchange goods, ideas, and information.
โThe city also welcomes more international visitors than any other on the planet, so it is entirely appropriate that the worldโs travel trade should continue to choose the capital for their annual gathering.
โOnce again, you will receive the warmest of welcomes in the city that has something to offer everyone, from fine food to great evening entertainment in our theatres, bars, and clubs. Enjoy your stay.โ
For nearly a year the Mayor has been backing a major tourism campaign to attract domestic and overseas visitors to London. The aim of the campaign is to provide a ยฃ60 million boost to the capitalโs economy by the end of 2009. The campaign focus is on Londonโs unique experiences, sights, and attractions.
World Travel Marketโs opening ceremony with Boris Johnson takes place on Monday, November 9 at Platinum Suite 4, ExCeL-London at 11:30 am.