The establishment of a private sector-driven Tourism Enhancement Fund (TEF) has the potential to be a "game changer" as Dominica rebuilds its vital tourism industry
Dominica rebuilds its vital tourism industry after Hurricane Maria destroyed the island. When you discover Dominica, you discover yourself, this is the message to the travel world.
The establishment of a private sector-driven Tourism Enhancement Fund (TEF) has the potential to be a “game changer” as Dominica rebuilds its vital tourism industry.
Addressing last week’s open session of the Dominica Hotel and Tourism Association’s (DHTA) Annual General Meeting, Immediate Past President of the St. Lucia Hotel and Tourism Association (SLHTA) Sanovnik Destang said if implemented effectively, the TEF resources collected from visitors could generate nearly EC $1 million to bolster tourism-related initiatives, creating employment and providing other socioeconomic benefits for the island in the aftermath of last year’s Hurricane Maria.
“With 500 rooms in stock, $2 a night at 60 percent occupancy, you would net about EC$600,000 a year, if there is 100 percent participation,” he stated in his keynote presentation. This amount, Destang estimated, could grow to “close to EC $1 million in contributions” with additional rooms coming on stream along with participation from the alternative accommodations sector. “There’s a lot of good that can be done in society and in the economy with that amount of money if spent wisely.”
Having served as the first Chairman of St. Lucia’s TEF from 2013 to 2016, Destang hailed its virtues, disclosing the Fund has generated more than $7 million and fueled more than 500 projects.
The executive director of St. Lucia’s award-winning Bay Gardens Resorts highlighted some of TEF’s key projects, including its agricultural linkages program, workforce development and training programs, SLHTA young leaders program, sponsorship of the St. Lucia culinary team and the “Chefs in Schools” program, clean-up campaigns as well as local and regional disaster relief efforts, including assistance to Dominica in 2017.
“Our award-winning Virtual Agricultural Clearing House program has helped generate more than $1 million annually in sales for farmers from hotels and has cost us less than $100,000 a year,” said Destang, addressing the meeting’s theme ‘Beyond Resiliency – Reigniting Our Growth Engine’.
He stressed SLHTA’s success, which can be quantified in social and economic terms, has built tremendous goodwill and “has helped us to successfully argue that anything that helps improve the hospitality sector’s performance can directly benefit society at large.”
Noting other Caribbean nations have previously set up TEFs, he advised his Dominican counterparts to extensively consult with one another before applying a TEF ‘to your own reality’. One option, Destang suggested, may be to make TEF contributions mandatory given the intimate size of the island’s room stock. “My experience is that clients are quite happy to pay the fee once they understand what it is used for.”
Commending Dominica for recent steps it has taken towards sustainability and resiliency (especially next year’s ban on plastic disposables and Styrofoam containers), he noted its citizens have “a real opportunity to build back better and stronger”.
In closing, Destang said the “Nature Isle” ought to leverage tourism’s benefits and its linkages to lift its people out of poverty. Although tourism’s resurgence must be driven by the private sector, he said the government will need to provide important facilitation through policies, capital access, infrastructural investment and ensuring ease of doing business. However, government and the DHTA alone cannot reignite the country’s growth engine, Destang counseled. Buy-in from civil society is crucial. “In Dominica, I see tremendous potential. Nature and eco-tourism is a growing niche which you have mastered,” he said.
Describing Dominica as “authentic and unspoiled”, he concluded: “We try to manufacture that now and you have it naturally. You are literally the last of your kind in this part of the world and a critical part of Brand Caribbean. The entire Caribbean is rooting for you and eagerly awaits your comeback – but none more than your sister island, St. Lucia.”
Dominica needs to get back where tourists can discover the rich culture of the people. An enriching ecotourism experience. The physical challenge of extreme adventure. Or the serenity of a secluded spa retreat.
Here is what Dominica says about their nation:”Uniquely Natural. Naturally Unique. A rich tapestry of lush rainforests, rivers, and waterfalls, with volcanic wonders on land and under the sea.”
Dominica: A Caribbean experience like no other.