FRANKFURT, Germany – As part of the IMEX, Bulgaria presents itself as a host for events of all kinds. The relatively unknown country, which offers a diversity of history and unique archeological sites, shows as well picturesque landscape, enchanting cities, elaborated churches, and high mountains. The country is full of rich folklore and attracts between tradition and modernity with a favorable price-performance ratio and various social programs.
Bulgaria has a unique combination of endless beaches and high mountains, remarkable ethnographic and architectural variety, but that’s not all what the country on the Black Sea has to offer. In 2010, the attendance rate rose by 5.4% by comparison to the last year. Not only tourists but also more and more business people are discovering the diversity of Bulgaria. Anelia Genova, Marketing and Promotion Director at the Ministry of Economy, Energy, and Tourism of the Republic of Bulgaria, will introduce the attractiveness of the country for incentive travel at the IMEX in Frankfurt today.
“By its central location, Bulgaria offers a good value for money and versatile meeting facilities, such as the National Palace of Culture and the International Plovdiv Fair, the best conditions for successful events of all kinds. We have top-class resorts and hotels with high-quality standards and services, with [a] friendly and safe environment. As well for example in Sofia, Plovdiv, and Varna [where there] are more than 400,000 square meters of event space available. The international airports in these cities have an absolutely easy accessibility within 2 hours from any European airport. In addition, individual recreational activities such as winter [and] water sports and golf take care of a varied scope and leave permanent impressions,” Genova said.
According to the New York Times Magazine, Bulgaria is the fourth most attractive investment destination. Large hotel chains like Radisson and Hilton have in their 4- and 5-star hotels a variety of venues for small seminars and workshops. The participants are also increasingly using the many social programs and sightseeing tours, balneo-therapy, spa, and wellness attractions.
These attractions offer a harmonious balance to the stressful working day and are administered by highly-trained specialists. Not least, the good quality combined with attractive prices account for an additional stimulus to decide for Bulgaria as travel destination.
From Germany there are numerous flights to Sofia, Plovdiv, and Varna. The rest of the country is easily accessible by train, ca,r or bus. The local currency is the Lev, in which 1 Euro corresponds to about 2 Lev. Bulgarian is written in Cyrillic letters, and the spoken languages in hotels are generally English and German.