Namibia wins Best Tourism Board award at Safari Travel Awards


The Namibia Tourism Board is delighted to announce that it has recently been awarded Best Tourism Board in Africa at the Good Safari Guide Awards 2011. The awards were held on May 6th 2011 in Durban, South Africa during the Indaba, the biggest tourism fair in Africa. Namibia beat off stiff competition for the accolade including South Africa as runner up and Kenya in third place.

The awards were presented by the award-winning South African eco-journalist Michelle Garforth-Venter, host of a number of environmental television shows as well as a previous participant in Strictly Come Dancing, South Africa. She was delighted to reward the finalists, whose reputation for excellence was recognised by 14 ‘safari experts’ from the USA, UK, Holland, Germany and South Africa. All of the Good Safari Guide Award judges were nominated by the trade as the most highly-respected, knowledgeable independent tour operators.

The Namibia Tourism Board rebranded itself with the new slogan, Namibia – Endless Horizons, under which Namibia was promoted as a travel destination worldwide. Additionally, the NTB website was judged Best Website at the TravelMole African Web Awards, which was held the same night, and sponsored by Tourism Kwazulu Natal.

The Namibia Tourism Board is confident that the accolade will undoubtedly have a positive effect on the destination’s image as well as increase public awareness. The timing couldn’t be more perfect as the tourist board is celebrating its 10th anniversary this year, Maggy Mbako NTB public relations officer comments “we will continue to create platforms for our industry to network with the international world and to support us in selling Namibia as the holiday destination of choice”.

The 2011 Good Safari Guide Awards delivered more good news for Namibia, the AfriCat Foundation ( was named ‘Best Wildlife Organisation’. Beating an impressive list of contenders from across the continent has been a superb start to the year for the pioneering team at AfriCat, a not-for-profit organisation that works closely with the NTB to promote the long-term conservation of Namibia’s large carnivores.