Asia’s biggest foods and beverages event kicks off this week


BANGKOK, Thailand – The countdown is on, once again, for Thailand’s grandest food extravaganza of the year, the THAIFEX – World of food ASIA 2011. The event aims to further underscore Thailand’s capabilities as a major food-manufacturing and food-exporting hub of the region, and the world. This year’s event is set to feature over 1,200 leading food-related companies, occupying 2,600 booths, and is poised to welcome an influx of international visitors from around the world.

The THAIFEX 2011 is yet another collaboration of three outstanding organizing partners – the Department of Export Promotion (DEP), the Thai Chamber of Commerce (TCC), and the German world-class event organizer Koelnmesse – under the theme “Your Recipe for Success in Asia.” The event is aimed at showcasing to an international audience a comprehensive spectrum of Thailand’s food production capabilities and advanced food-related technologies. The display will be divided into categories including “Food & Beverage,” “Food Catering,” “Food Technology,” “Hospitality Services” and “Retail Franchise.”

Other interesting highlights, especially for professionals in the food industry, include exhibitions on “Halal Food,” “Organic Food,” a “carbon footprint” exhibition, “Franchise and Thai Restaurant Business” booths, “Thailand’s Brand” symbol, the SME Support Solution Center, the ThaiGAP exhibition, the 2nd Thailand’s Chef Competition and World of Halal Conference, plus eye-opening and educational seminars on the current situation of the global food market. Moreover, there will also be an exhibition dedicated to advanced manufacturing and packaging technology, along with latest trends in the food industry that are attracting consumer attention across the globe.

This event will offer a great opportunity for international food buyers to meet face-to-face with producers, importers and exporters, as well as to learn about their newest developments.