Ms Cholada Siddhivarn has been appointed as director of the Tourism Authority of Thailand in Mumbai. She and her team in Mumbai will cover western and southern India as well as Sri Lanka and the Maldives. The announcement was made at a recently held Open to the New Shades networking dinner in Mumbai.
Ms. Cholada Siddhivarn was previously the director of Europe, Africa, Middle East and the Americas Marketing Group at TAT head office. She has been working with Tourism Authority of Thailand over 20 years now, since 1996. With such a vast experience Ms Cholada Siddhivarn will continue to enhance travel trade and media relations in order to promote newer destinations in Thailand and boosting arrivals from India to Thailand in the coming years.
Thailand crossed the 1.2 million mark for Indian tourist arrivals in 2017 and registered a total of 1,294,790 arrivals marking a year-on year growth of 20% per cent over the same period in 2016.
Talking on the occasion Ms. Cholada Siddhivarn quoted “I am very excited to take up this new opportunity and starting a fresh in the city of dreams – Mumbai. India is a very important country for Thailand in terms of tourism as well as trade. I look forward to encouraging women travelers, showcasing local experiences at the destination and boosting arrivals from India”.
She considers India to be one of the important markets for Thailand and hopes to showcase different aspects of Thailand to the Indian traveler.
The Tourism Authority of Thailand (TAT) is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand’s tourism industry.
An organization called Tourism of Thailand was founded as early as 1924. For fifty years responsibility for attracting tourists to Thailand bounced around between the State Railway of Thailand, the Ministry of Commerce, the Ministry of Commerce and Transport and the Office of the Prime Minister. The Tourism Authority of Thailand (TAT) was finally established on 4 May 1979.