The Seychelles Tourism Board hosts annual South Africa roadshow targeting three main cities


The Seychelles Tourism Board (STB) embarked South African travel agents and tour operators on a discovery of the Seychelles islands as it hosted its annual roadshow.

Travelling to three main cities – Johannesburg, Durban and Cape Town – the roadshow attracted over 85 agents in each city.

The events which were organized by the STB office in South Africa saw the participation of various trade partners from Seychelles.

STB was represented by the Regional Director for Africa and the Americas, David Germain; the Director for South Africa, Lena Hoareau and Marketing Executive, Melissa Samardzija.

The features of the island destination and its diverse products were showcased to the guests through round-robin sessions supported by a live visual and vocal presentations.

The event was dubbed a success and offered much information as the agents were able to familiarize themselves with the destination and the various products.

It also presented opportunities for the partners to network during the breaks.

As part of efforts to showcase all aspects of the Seychelles culture, the workshop also featured for the first time, a culinary experience.

Seychellois chef, Marcus Freminot, delighted guests with a few local delicacies, such as the coconut “nougat”, local papaya jam, and creole cakes.

He also broadened the cultural scopes by talking about the local cuisine in general. The locally produced Takamaka Rum was also showcased.

The STB the Regional Director for Africa and the Americas, David Germain, described the workshop as professional and entertaining.

He expressed confidence that all attendees left with positive thoughts about Seychelles.

“They were well informed, updated and had that lasting good impression, which is what we had all hoped for,” said Mr. Germain

The local partners who took part in the roadshow were Air Seychelles through their office in South Africa, Seychelles Hospitality and Tourism Association, Blue Safaris Seychelles, The H Resort Beau Vallon, Berjaya Resorts Seychelles, Mason’s Travel, 7 Degrees South and Summer Rain Tours.

The event also featured the South African Tour Operators Holiday Factory, Thompsons Holiday and Seyunique, cruise companies – Sunsail and The Moorings as well as representatives if Constance Hotels, Resorts and Spa in in South Africa.

The STB Director for South Africa, Lena Hoareau said while her office organises various events throughout the year to train and inform agents of the various aspects of selling and recommending the destination to their clients, the annual roadshow remains the biggest event on the STB calendar in South Africa.

“It is good to note that Seychelles is still a destination of high interest for the South Africans and the roadshow remains very popular amongst the trade here. The post-workshop work is also very important as the partners will now be following up on businesses and contacts achieved at the workshops,” she said.

Mrs. Hoareau mentioned that the STB office will definitely carry on the extensive work to further promote the destination jointly with the trade partners.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.