ORLANDO, Fla. – The phrase “there’s always something happening at Hard Rock” has rung true for four decades. So, as one of the world’s most recognizable brands turns 40 this year, Hard Rock Hotels & Casinos has made sure that 2011 is no exception. To honor the occasion, Hard Rock Hotels & Casinos will roll out signature events and one-of-a-kind offerings that bring authentic music and rock ‘n’ roll experiences to life at each of its world-wide properties. Locations include Bali, Macau, Penang, Singapore and Pattaya; domestic properties feature Orlando, Chicago, San Diego, Biloxi, Tampa and Hollywood, Fla. as well as its newest location, Punta Cana.
The party gets started across the globe on May 18, when Hard Rock International will host 40 Days That Rock. Hard Rock Hotels & Casinos around the world will kick off local market events, parties and promotions celebrating the momentous birthday. Whether it’s a chance to participate in “Making the Band,” purchase a one-of-a-kind $40,000 room package that allows guests to live the Rock Star life or enter for a chance to win a Mercedes, guests can be a part of the celebration.
“So much has changed since 1971 when Hard Rock first opened its doors as a Cafe in London,” said Brian Klein, Head of Global Marketing, Hotels & Casinos. “In 40 years, we’ve seen our brand radically grow from one to 50 countries around the world, thrive and successfully expand into the hotel and casino segment, with 15 properties throughout the world. To mark the brand’s 40th anniversary, we planned unique experiences at all of our hotel and casino properties and offer our guests the opportunity to take part in our anniversary celebration.”
40 Days That Rock
Starting May 18, Hard Rock International will host 40 Days That Rock, where Hard Rock Hotels & Casinos around the world will mark the brand’s 40th anniversary with events, parties and promotions. Visit www.hardrockhotels.com for details on special dates and happenings.
$40,000 Rock Star Packages
Properties across the globe are commemorating 40 years with ultra-exclusive, limited-time VIP packages worth $40,000 that let guests truly live out the Rock Star life.
At Hard Rock Hotel Pattaya, guests arrive in style via private chauffeur, stay in top-of-the-line suites, dine over specially-designed five-course menus with wine pairing and rock on with a four-hour open bar at Hard Rock Cafe. The following morning, embark on an eight-hour luxury yacht ride through the Gulf of Siam while snorkeling and island hopping, relax at the Rock Spa that evening and receive a voucher for a shopping spree – an experience to truly “Live like a Rock Star.”
Receive the ultimate Rock Star Package at Hard Rock Hotel at Universal Orlando. Get up close with iconic memorabilia with a private behind-the-scenes tour of the Hard Rock Memorabilia Vault, relax in luxury during a 4-night stay at Graceland Suite and receive an exclusive 2-day VIP tour of Universal Orlando, to name a few.
Ever wonder what it’s like to write and record with one of the country’s top rock producers? Wonder no more. In celebration of Hard Rock’s 40th, Hard Rock Hotel Chicago is “Making the Band” with super-producer and Warner Bros. Records A&R John Feldmann (www.johnfeldmann.com) and offering one lucky musician/band/artist the opportunity to write and produce a track INSIDE the Angels & Kings Suite the 36th floor of Hard Rock Hotel Chicago. Feldmann has written, produced and signed dozens of top pop and rock acts including the “Used,” “Good Charlotte,” “Hilary Duff” and “Neon Trees” to name a few. Package includes travel and transportation for four, a 3-day/2-night stay at the Angels & Kings suite with recording studio and the opportunity to write and produce one track with John Feldmann.
Party with Rock Stars
Hard Rock properties are hosting special musical performances in honor of the 40th anniversary. Jam to “Everclear” and “Seven Mary Three” at Seminole Hard Rock Hotel & Casino Tampa during 40 Days That Rock, or experience live music by renowned local artists at Hard Rock Hotel Penang from May 27 through May 29 followed by a performance by “The Wailers” on June 19. Regardless of the continent, Hard Rock is the place for music.
Global Sweepstakes – Win a Trip to a Hard Rock Hotel
Stay at any of Hard Rock’s Asia properties and be automatically entered to win a 3-day/2-night trip to a Hard Rock Hotel of choice – Macau, Pattaya, Bali, Penang or Singapore.
It’s Your Lucky Day
Players Club members at Seminole Hard Rock Hotel & Casino Tampa can earn a shot at $4,000 in celebration of the 40th anniversary while guests at Hard Rock Hotel & Casino Biloxi are invited to take a gamble at driving away in a 2011 Mercedes GLK valued at $40,000. For the true rockers at heart, Seminole Hard Rock Hotel & Casino Hollywood, Fla. will give away an autographed Foreigner guitar to a casino guest each day during 40 Days That Rock.
Born on June 14, 1971?
If not, you will wish you were …
At Hard Rock Hotel Chicago, guests born on the official 40th anniversary date receive a one-night stay at the hotel. In Orlando, guests receive free tickets to June’s Velvet Sessions, a rock ‘n’ roll cocktail party held at the hotel’s Velvet Bar and Lobby Lounge as they sip to live music from the hottest rock bands.
Whether a private pool party for 20 friends at San Diego’s Float pool lounge, or personal golf lessons and butler beach service in Punta Cana, the properties have created over-the-top experiences for guests in honor of 40 rockin’ years.
Guests looking for information on any of Hard Rock’s celebrations can visit www.hardrockhotels.com.