Research confirms Hosted Buyer appointments could jump 10 percent at EIBTM 2011


Reed Travel Exhibitions (RTE) is now set to make changes to its Pre-Scheduled Appointment system and has announced that it will increase the number of matched appointments from 6 to 7 per day of attendance for all buyers at EIBTM ( ). This will result in an approximate increase of 10% more PSAs for 2011 with some 60,000 meetings expected to take place over the three days of EIBTM.

Research following the success of EIBTM 2010 has shown that both buyers and suppliers want the organizers, Reed Travel Exhibitions, to find ways of achieving even more opportunities to do business during the event. 65% of Hosted Buyers did or will do between €50,000 and €1 million of business as a result of their attendance at EIBTM according to the research.

The EIBTM PSA system allows Buyers to select their exhibitor preferences in order of priority. This additional appointment will create a fuller diary, enabling the buyers to plan their time more efficiently as more of their choices will be matched by the system, and for exhibitors it will also mean more opportunities to do business during show time.

Says Graeme Barnett, EIBTM Event Director: “The return on investment for buyers and suppliers attending EIBTM is top of our agenda and as their satisfaction is part measured by the business achieved onsite, we want to create more opportunities to satisfy the demand.

“Our Hosted Buyer PSA system programs the majority of buyers’ preferences, however over 62% of buyers still schedule additional appointments through their diaries. By increasing the number to be matched and re-scheduling some of the Hosted Buyer education program, we are facilitating more appointments each day. So, this small increase of just one PSA per day of attendance may mean that the overall increase could be as high as 10% or over 60,000 meetings during the 3 day event. At the same time, exhibitors will have fuller diaries to also add to their ROI for the event.”

Barnett concluded: “The potential value of all these meetings for future business is staggering. We are continually looking to enhance our existing methods of bringing buyer and sellers together and where possible developing new ways to facilitate additional business opportunities.”

EIBTM 2011 takes places November 29–December 1, 2011, Barcelona.

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