Hotel Opening: Libre Resorts Lijiang

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Libre Resorts Lijiang, the new hospitality benchmark of China cultural tourism industry, has officially opened. The hotel, invested by Forise Group in concert with Libre Resorts’ world-class team, is the second up-scale hotel in Libre Resorts portfolio, following the opening of Libre Resorts Huangshan. Libre Resorts Lijiang is designed to deliver a Libre-branded “One for All” experience for the whole family, by integrating the hotel stay, dining, playing, relaxing, gathering, and the always available highly-experienced hotel staff, dubbed the “Magic Crew”, into a comprehensive package, creating a unique and fun-filled event to be enjoyed by the whole family. The hotel, a Lijiang Forise Holiday World project, marks the official opening of this innovative one-stop cultural tourism town that delivers an immersive luxury travel experience to guests.

Located in Lijiang, a town nestled in the higher elevations of Yunnanprovince near several cultural attractions including the UNESCO Heritage Site encompassing Shuhe Ancient Town and Dayan Ancient Town, Libre Resorts Lijiang is 25 minutes by car from Jade Dragon Snow Mountain, one of China’s top tourism destinations. The hotel, an essential component of Lijiang Forise International Holiday World, is centrally located in an area that is home to some of Lijiang’s rare natural and cultural resources which, together, forms a unique high-end cultural tourism resource cluster in southwestern China. Guests can enjoy a perfect “One for All” vacation here, taking advantage of the hotel’s exclusive package which includes the guest accommodations, meals, local sightseeing, while being pampered and entertained by the hotel’s Magic Crew, an offering that is sure to bring joy to every member of the family.

he hotel features 455 premium deluxe rooms and 86 luxurious villas. Lijiang International Convention Center, which can accommodate 3,000 guests, features the 2,500-square-meter Snow Mountain Grand Ballroom, the 1,000-square-meter Carnival Exhibition Center, a 1,500-square-meter outdoor lawn, 10 multipurpose rooms, the Gallery Kitchen all day dining restaurant, the Wild Hootz club, The Summit combination café, tea house and lounge, the Joyland family club, the Agula Spa, the Fitness Center, the Reminisce Onsen authentic Japanese hot spring, Libre Garage – a distinctive service giving adventurous guests the option of independent travel, as well as the hotel’s own Libre Escapes, where our professional travel experts assist guests to plan the perfect itinerary for exploring the scenic sites in and around Lijiang. The “Magic Crew” are on hand to assure each guest’s perfect travel experience.

Located within Lijiang Forise International Holiday World, the hotel and the surrounding area integrates the accommodations, dining and entertainment with local touring options, delivering an immersive travel and vacation experience to domestic and international guests alike: Naxi Food Street and the many lanes and passageways nearby are lined with local restaurants and bars, which along with the shops and museums reflecting the area’s intangible cultural heritage, are showcases for the customs and traditions that embody Lijiang, demonstrated by its wide array of local culinary delicacies, unique utensils, and various cultural artefacts. Stunning outdoor water shows colourfully depict the story-rich legends of the Naxi people, while the world’s largest “Snow Mountain” flower paradise hypnotizes the visitor with its innate beauty imbued with an aura of romance.

 

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.