The Tourism Authority of Thailand (TAT) has unveiled a tourism promotion film produced in partnership with Japan’s Sharp Corporation using the latest 8k revolutionary technology for ultra-high-definition images.
Launched for the first time in ASEAN, the Amazing Thailand 8K campaign features stunning visual depictions of festivals and attractions in various locations in Thailand, including the Songkran festival and gastronomic, cultural and heritage sites of Bangkok, Ayutthaya, Ang Thong, and Nong Khai.
The film was launched at a press conference on 11 July, 2018, by Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, Mr. Yoshihiro Hashimoto, Head of the President’s Office, Sharp Corporation Japan, Mr. Robert Wu, Managing Director, Sharp Thai Co., Ltd. and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.
It’s the first follow up of the two-year Memorandum of Understanding (MOU) signed last April by TAT and Sharp to jointly promote TAT’s ‘Amazing Thailand’ campaign.
The TAT team and Sharp of Taiwan, which specializes in filming with this technology, travelled to record the atmosphere of fun in various areas of the country during 12-17 April, 2018; e.g., Wat Pho Chai in Nong Khai, Wat Mahathat, Wat Chaiwatthanaram, Wat Yai Chai Mongkon, Phra Nakhon Si Ayutthaya Historical Site, Songkran Festival on Khao San Road and Silom Road in Bangkok.
Other sites featured include Wat Muang in Ang Thong, Luang Pho Yai (the largest Buddha in the world), Reclining Buddha at Wat Phra Chetupon, Wat Arun Ratchawararam, the nightlife of Yaowarat Road, Ratchaprasong district and Rotfai Night Market, Ratchada.