Armenia concludes successful tourism and trade events in three U.S. cities

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The State Tourism Committee of Armenia, along with private sector representatives of the Armenian tourism industry, participated in a week of meetings and events in three cities to increase awareness of Armenia’s cultural heritage tourism offering. The culminating event in Washington D.C. included a visit to the Smithsonian Folklife Festival on the National Mall, which is showcasing Armenian cultural heritage this year.

The series of events commenced in Boston on Monday, June 25, with travel media appointments and a gathering of local travel trade representatives at AGBU. Hripsime Grigoryan, the newly appointed chairperson of the State Tourism Committee of Armenia, welcomed guests with a destination presentation, kicking off a series of educational trade workshops and networking sessions with Armenian tourism industry partners.

On Tuesday, June 26, the State Tourism Committee of Armenia participated in another travel trade event at the AGBU Headquarters in New York City, which was followed by a media reception attended by travel journalists. In addition to a destination overview by Grigoryan, media attendees were also treated to a presentation by Pulitzer Prize-winning Armenian author and poet, Peter Balakian. Balakian discussed Armenia’s rich history and culture, as well as his quest to discover his family’s historic homeland, Armenia, and his connection to the Armenian diaspora in America.

While in New York, the My Armenia delegation also conducted a day of travel trade appointments on Wednesday, June 27 with key tour operators.

From New York City, the program traveled to Washington D.C. on Thursday, June 28, for its final travel trade gathering at the Soorp Khatch Armenian Apostolic Church and an open-air cocktail reception at the Smithsonian Folklife Festival. The annual Smithsonian Folklife Festival is produced by the Smithsonian Center for Folklife and Cultural Heritage and produced in partnership with the National Park Service. This is the first time Armenian culture will be broadly presented at the Festival. AGBU is among the festival’s sponsors.

The events were organized by the My Armenia Program, a cultural heritage tourism program funded by the U.S. Agency for International Development (USAID) and implemented by Smithsonian Institution, and hosted by the Armenian General Benevolent Union (AGBU), an Armenian cultural organization headquartered in New York City.

“Hosting this series of events aligns with our goal to educate all about Armenian culture and history,” ,” said Natalie Gabrelian, AGBU Director of Alternative Education. “Encouraging travel industry insiders’ interest towards Armenia and all it has to offer the world is key to promoting tourism and putting it on the map for travelers.”

“This was a very important mission to raise awareness about Armenia as a tourism destination,” said Grigoryan, Chairperson of the State Tourism Committee of Armenia. “Through our partnerships with My Armenia Program and the Smithsonian Folklife Festival, it has been an honor to have the opportunity to further share our message with U.S. consumers and inspire North American travelers to visit our incredibly cultural destination.”