Thai tourism to reduce economic, social disparities

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The Tourism Authority of Thailand (TAT) has unveiled an Action Plan for 2019 that will seek to drive visitor flows to provinces with less than four million annual trips, alleviate the negative impacts of tourism, and enhance happiness among the Thai people.

Mr. Yuthasak Supasorn, TAT Governor, told a press conference on the TAT Marketing Action Plan 2019 that these will be the key challenges in 2019, as TAT seeks to better balance the economic value of inbound visitor arrivals with the socio-cultural and environmental impacts of tourism growth.

He said that inbound tourism arrivals would need to be maintained but monitored closely, so that strategies can be adjusted in line with economic trends.

Thailand will focus more on short-haul markets to offset the risk, focus more closely on specific customer segments and monitor behavioural changes and demand trends. It will also need to make better use of digital technologies, especially the opportunities presented by Big Data, to maintain its market leadership.

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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.