PATA wants members to contribute data to ADARA travel data co-op
PATA members are now encouraged to provide data the ADARA travel data co-op. ADARA will use the data to develop co-branded country and regional market intelligence reports, which will be made available exclusively to PATA members.
This is the result after PATA and ADARA signed a partnership.
“As many organisations focus their marketing efforts on digital marketing strategies, the access to quality permissioned data and proper analysis is fundamental to making smart business decisions,” said PATA CEO Dr. Mario Hardy. “Our partnership with ADARA will provide a more holistic view of the patterns, trends and behaviour of travellers for our members, helping them better plan their marketing strategies to achieve maximum return on their marketing investments.”
Layton Han, CEO, ADARA, commented: “The partnership with PATA is a great example of how sharing data safely and securely between disparate but linked data-sets helps to unlock actionable insights that would otherwise remain hidden in silos in individual companies and destinations. ADARA is thrilled to be partnering with PATA and is dedicated to the Asia-Pacific region as we continue to grow and scale internationally.”