Fayetteville Area Tourism revamps website with focus on visitor experience


This June, the Fayetteville Area Convention and Visitors Bureau (FACVB) launched a redesigned VisitFayettevilleNC.com. The new website was designed with the user experience in mind, creating seamless and simple tools that allow the users to navigate through the numerous and diverse options. VisitFayettevilleNC.com, which promotes Cumberland County as a destination for meetings, tournaments, and leisure travel, creates an easier tool for users to find exactly what they are looking for, and do so quickly.

The site showcases beautiful imagery, drawing users in and providing them a visual of what the destination has to offer. Travel planners are now able to easily navigate through information while planning their event. This user-focused site now contains helpful itineraries and countless trip ideas to explore.

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The FACVB’s new website has become an asset for travelers and planners, whether they are looking for the latest deals or the perfect event to attend during their stay. Users won’t have to search for new happenings as top local events are highlighted on the site’s revamped homepage. The site features convenient organized lists of all the information a planner will need to outline their stay in Cumberland County. Easily filtered categories allow users to plan every detail of their stay by utilizing tools to sort through accommodations, events, entertainment, services, and much more. With incorporated social media feeds, visitors have an opportunity to connect with the destination and receive real-time information.

One of the many new benefits of the upgraded site includes the ability for local businesses to maintain and update their information and images on VisitFayettevilleNC.com. This implies users can be assured that information accessed on the site is current and up-to-date. Through this, the bureau can now report data back to tourism industry partners on website activity, in addition to other efforts the FACVB makes on their behalf.