Alitalia airline: Shaky financial future but look – new designer uniforms!

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The new Alitalia airline uniform collection stems from the need to meet the numerous requests coming from operating personnel, with the objective of improving the quality of work of those who wear them daily.

The uniforms combine both practicality and elegance to guarantee the ground personnel and the inflight crew comfort and well-being for all work occassions and through every season. With this in mind, the uniforms designed by Alberta Ferretti have been studied and designed while taking Alitalia’s staff’s advice and suggestions into consideration.

Alberta Ferretti unveiled the new Alitalia uniforms, and the collection was presented today, on the occasion of her Resort 2019 and Limited Edition show and signaled the opening of Milan Men’s Fashion Week.

Alberta Ferretti has created a new uniform that is timeless and elegant, dedicated to the Italian airline’s land personnel and inflight crew, including a suit for men and a skirt suit and dress for women. The pieces are created in a seasonless lightweight fine gauge blue wool that is breathable to ensure comfort and allow movement during flights and all airport activities. The clothes are customized with satin gold buttons engraved with the “A” for Alitalia, and the women’s jackets are marked at the waist with a gros-gain ribbon in the Italian tricolor of the flag.

The outerwear includes raincoats made of cotton and waterproof nylon, for both men and women, finished with a removable lightly quilted lining.

The look includes cotton poplin blouses with pocket detail, foulards and ties in matching silk twill, leather gloves and wool knitwear. For the in-flight crew, Ferretti designed a vest and an Alitalia logoed jacquard apron style dress.

“The idea of bringing creativity, elegance and the quality of our country around the world, aboard Alitalia, makes me very proud. I am happy to present this project during Milan Fashion Week in the prestigious official space of the Palazzo Reale in Piazza del Duomo”, says designer Alberta Ferretti.

“The collaboration with Alberta Ferretti brings prestige to Alitalia. The new uniforms represent the work of thousands of coworkers and colleagues who perform the very crucial of ensuring that passengers experience unique and high quality travel everyday. For this reason, we deem it necessary to guarantee the utmost comfort and well-being during their daily activities”, states Fabio Maria Lazzerini, Chief Commercial Officer and Revenue Management of Alitalia.

Mario is a veteran in the travel industry. His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand. Mario has seen the World Tourism develop up to date and witnessed the destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress. During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent. Part of Mario's work experience includes multi activities in the Civil Aviation field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972. Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.