Shimla – Himachal Pradesh government is focussing on health and adventure tourism to cater to new emerging segments of vistors, officials said today. Adventure tourism activities like trekking, mountain biking and para-gliding, ice skating, skiing river rafting, heli-skiing, car rallies are being organised in different areas in the state package for tourists.
The health tourism was still at take-off stage but the Himachal Pradesh Tourism Development Corporation (HPTDC) was developing health resorts and providing ‘Panchkarma’ (ayurvedic therapy) treatment in its hotels at Shimla, Palampur and Chail. Himachal was receiving maximum number of tourists, most of whom were from middle and lower middle income groups and efforts were being made to provide lodging facilities to these pilgrims at affordable rates, they saidH The state has emerged as one of the most sought after tourism destinations and the government has chalked out a three-pronged strategy to fully exploit the tourism potential by increasing the number of tourist circuits, strengthening infrastructure and preparing long term plans to cater to tourists of all categories.
Adventure tourism, religious tourism, heritage tourism, rural tourism and eco-tourism are some of the areas which are being given special attention to generate income and employment for rural youth, they said. The state government has succeeded in getting financial assistance of USD 95.16 million from Asian Development Bank.A unique scheme named ‘Har Gaon Ki Kahani’ has been launched to exploit tourism potential by projecting the non-descript and lesser known destinations.