Hong Kong and Bordeaux: A winning tourism combination

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Tourism and wine is a winning combination Hong Kong Tourism knows it.

The first Memorandum of Understanding between the Hong Kong Tourism Board (HKTB) and Bordeaux Greats Events — Office de Tourisme et des Congrès de Bordeaux Métropole on Wine and Food Tourism Promotion (MoU) was signed yesterday (16 June 2018) at the Bordeaux Wine Festival to further strengthen cooperation between the two cities on wine and food tourism promotion.

The MoU confirms that the HKTB and Bordeaux will continue their collaboration in staging the Hong Kong Wine & Dine Festival from 2018 to 2022. It also, for the first time, underlines a pledge to strengthen cooperation and exchanges on wine and food tourism between Hong Kong and Bordeaux. The two cities seek to further enhance their tourism appeal through joint promotions of their wine and gourmet food to visitors globally.

After the signing of the MoU, the HKTB hosted a cocktail reception for the wine industry in Bordeaux, at which highlights of the forthcoming 2018 Hong Kong Wine and Dine Festival were revealed, in an effort to attract the participation of the Bordeaux wine trade in the event.

The 2018 Hong Kong Wine and Dine Festival will continue to expand its scale and introduce new elements to surprise visitors and locals alike. This year, not only will the venue be the largest ever; there will also be plenty of new party elements to create a lively and exciting atmosphere. In addition, the HKTB will invite celebrity chefs in the region to work together to present a splendid feast, and offer a collection of the most famous street food for visitors and locals to savour the most authentic tastes from different regions and countries.

Hong Kong and Bordeaux sign a Memorandum of Understanding on wine and food tourism promotion.

Michelin-starred chefs from Hong Kong present their signature dishes to the Bordeaux wine industry in the cocktail reception.

To showcase Hong Kong’s culinary delights to the Bordeaux wine industry, three Hong Kong Michelin-starred chefs were invited by the HKTB to present their signature dishes at the cocktail

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.