Why eTN is including a paywall for brands with a story to tell and their PR agencies?
For the last 18 years this publication eTurboNews, known as eTN had been the global leader in travel and tourism news. We have 230,000+ travel industry professionals and up to 1.3 million active readers in our extended network. Our substantial readership relies on eTN for breaking and up to the minute coverage on world travel and tourism.
eTN will continue to provide intelligent reporting, research, and completely independent of advertising. However, we have just launched new updated packages for press releases and advertorial stories to be published on our network for a modest fee.
Press releases from brands that are newsworthy, but who are unwilling to pay for their distribution may be selected to be included on eTN, but we will ask readers to pay up to $1 to read the story or pay $4 for an entire month of unlimited access to all articles on our network. A yearly package is $20. For anyone wanting to stay abreast of breaking global travel and tourism news, we trust they will consider full access to all content.
There will never be a fee for those mentioned and those reading our widely unbias and non-advertiorial highly recognized and critical editorial work.
Juergen Steinmetz, publisher of eTurboNews said: “We’re taking a first step in the industry to stop the abuse of tourism destinations and tourism brands to pay good money to their PR agencies and expect guys like us to be a free extended arm of this effort. I like to encourage other publication to follow us here, and I am open to discuss a coordinated effort with any competitor. You can contact me at [email protected] or call me anytime. When press releases become useless i or The Five Myth about PR is a good reference to read. We at eTN would love to promote your brand, cooperate with PR agencies, but we cannot do this as a free service.”