Beverly Hills launches first 360-degree tourist experience


Beverly Hills Conference & Visitors Bureau (BHCVB) launches its first 360-degree video featuring Alo Yoga Brand Ambassador, Caley Alyssa, House of Bijan Vice President, Nicolas Bijan and The Peninsula Beverly Hills’ Executive Pastry Chef, Stephanie Boswell. All three share their unique crafts and thoughts on what makes Beverly Hills such an exceptional place to spend time in.

“Visitors and residents will now have the opportunity to experience firsthand what it’s like to step inside some of our stores and hotels before they even arrive,” says Julie Wagner, CEO of BHCVB, adding: “The stories each professional shares are an important part of what makes us globally recognized for innovation and five star service.”

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Caley Alyssa showcases Alo Yoga’s flagship store, as well as its airy studio, a popular spot for yoga. Viewers can virtually take part in a quintessential Beverly Hills activity, featuring blue skies, green spaces and a sense of wellbeing in a fashion-forward space in the center of the city.

Nicolas Bijan, the son of the late designer, Bijan Pakzad, opens the doors to the lavish appointment-only menswear boutique, leading viewers up onto the second floor, which houses its private collection.

“Nowhere else in the world do you see clothing made with this attention to detail, this exclusivity, this quality,” Bijan explains as he opens closets filled with colorful suits, ties and accessories.

Stephanie Boswell, Executive Pastry Chef at The Peninsula Beverly Hills, takes viewers behind the scenes of the five-star hotel’s kitchen, where she carefully paints her famous, intricate chocolate eggs, yearned for by guests and celebrities.

When describing the importance of Beverly Hills to her, Boswell states: “It’s really an amazing place to find inspiration anywhere.”

The 360-degree video is part of BHCVB’s Spring Campaign highlighting the broad appeal of the globally renowned city. BHCVB plans to launch three more videos later in the year featuring The Beverly Hilton, The Beverly Hills Hotel and Jonathan Antin Salon.

“Beverly Hills is a fresh and exciting place to spend a day, a week or even a lifetime in, filled with surprising amenities and a hospitable, small-town attitude and this video offers a sneak peek of just a few of the incredible spots visitors will find here,” Wagner says.