SHANGHAI, China – Global Business Travel Association (GBTA) and TTG Asia Media’s effort to bring the internationally-recognized Corporate Travel Expert (CTE) Certification Course to China has paid off with an encouraging 23 participants from across China.
Designed as a 1.5 days starter program on the basics of business travel management, this program is ideal for professionals with decision-making roles in travel planning and purchasing. The full-day learning session starts today, with the certification exam taking place tomorrow. Successful graduates will earn the CTE designation. To date, more than 900 professionals worldwide have been certified through GBTA’s CTE program.
Today’s participants include professionals from McKinsey & Company, Accenture Beijing and Shanghai, Bosch (China) Investment, IKEA IMS Wholesale (Shanghai), and China International Travel Service Shenzhen. The cohort also features travel managers, travel counselors, account managers, executive assistants, buyers, purchasers, general managers, and CEOs.
Said CTE-certified facilitator Dean Fowles: “China’s growing travel demands has made the industry more savvy on the benefits of being smart about corporate travel spending. This makes the CTE program extremely relevant today.” Dean Fowles who is also Principal, Global Sourcing–Services, Travel & Expense Management of Rio Tinto, Singapore, will co-facilitate today’s session with Frances Wang, Travel Management Specialist of Harman International, China.
“Through the CTE program, I hope to be able to gain a comprehensive understanding of the key criteria needed to become proficient in managing corporate travel accounts. This will help enormously because it covers the critical steps in the decision-making process,” explained CTE participant Shalom Paul, CEO of For a CURE Foundation, Australia.
This first-ever CTE program in Shanghai is organized in conjunction with IT&CM China 2011 and as a partner event of the inaugural Shanghai Business Events Week launched by Shanghai Municipal Tourism Administration (SMTA).
Today’s CTE session takes place from 9:00 am to 5:00 pm. Tomorrow’s exam is scheduled from 9:00 am to 10:30 am. Both sessions are held at the Sheraton Shanghai Hongqiao Hotel. More information is available here.
GBTA also offers the CTE program with sister event, Incentive Travel & Conventions, Meetings Asia (IT&CMA), and Corporate Travel World (CTW) in Bangkok. This 2011 will be the 4th consecutive year that the program will be held during IT&CMA and CTW.
Meanwhile, IT&CM China 2011 has also commenced with the pre-show city tours of Shanghai for registered buyers and media. More than 2,000 IT&CM China exhibitors, buyers, media, and trade visitors from 43 countries are expected to arrive over the next 3 days.
About IT&CM China 2011
IT&CM China 2011 will be held from April 13 to 15 at ShanghaiMart Expo. The 2011 theme is “Leading China’s Next MICE Wave.” This is the 5th installment of the international MICE event that seeks to “Promote China to the World and the World to China.” In 2010, the event attracted more than 2,000 delegates from 42 countries.
It is the only event that features a good mix of international and Chinese exhibitors, as well as a dedicated team to deliver some 400 buyers with a 50%-50% mix of international and Chinese buyers.
The event is organized by TTG Asia Media and MP International. It has the support of the Shanghai Municipal Tourism Administration, Shanghai Tourism Trade Association, Shanghai Convention & Exhibition Industries Association, International Association of Professional Congress Organisers, Pacific Asia Travel Association, International Congress & Convention Association, Society of Incentive Travel Executives (SITE) China, and SITE Hong Kong Chapter.
More information is available at www.itcmchina.com .