Tourism Ireland has scooped the top prize for ‘Best Tourist Board Website’ at the French hospitality industry’s ‘Les Travel D’Or’ awards, for its winning appeal and content.
Some 40,000 internet users from around France took part in this year’s voting, as well as a panel of media and web experts.
France is the fourth-largest tourist market for the island of Ireland, delivering almost 400,000 visitors each year.
Research has suggested that 83% of French people plan their holiday online, Tourism Ireland’s strong online presence is vital for the recovery of this important market.
‘Les Travel D’Or’ awards are the French tourism industry’s version of the Oscars.
The Tourism Ireland site fought off keen competition in this category from other destinations’ websites, including Spain, Australia and Mauritius.