My Planet Travel Awards 2011 advert debuts on Russian TV

The first advert for the My Planet Travel Awards 2011 was broadcast on Saturday March 26 on Moya Planeta TV – introducing the Russian traveling public to the awards and encouraging them to vote for their favorite hotels, resorts, and service providers.

Moya Planeta TV has a weekly audience of 25 million in Russia, Kazakhstan, the Baltic States, Belarus, and across the CIS. The channel also has an avid following among Russian-speaking expatriates, particularly in Europe.

The 30-second advert is being screened repeatedly from now until the awards ceremony on September 22. In total, it will be broadcast over 1,500 times. The advert can now be viewed on YouTube: http://www.youtube.com/watch?v=1oWZH9pPM4M .

Advertising on Russian TV is one of the unique ways in which sponsors are benefiting from involvement in the My Planet Travel Awards 2011.

Nominations for the My Planet Travel Awards 2011 close on May 31, 2011. To be part of the awards, visit: www.myplanetawards.com .

ABOUT THE MY PLANET TRAVEL AWARDS

The My Planet Travel Awards celebrate the most popular destinations, resorts, and services in the eyes of Russian tourists. Voted for exclusively by the Russian public, the My Planet Travel Awards provide a unique snapshot of the growth of this dynamic market. Following a huge nationwide awareness campaign, thanks to the coverage of the event’s TV partners and a public online vote, the awards will culminate with a gala dinner at which the winners will be announced. With guests from Russia and around the world, the dinner will take place on September 22, 2011 in Moscow.

The awards are a unique partnership with Russia’s main state television group, All-Russian State Television and Radio Broadcasting Company (VGTRK), represented by Moya Planeta TV, Russia’s leading travel and leisure network. The My Planet Travel Awards is a partner of Otdykh LEISURE, Russia’s most important autumn tourism event, which takes place on September 21-24, 2011.