IRVING, Texas – Omni Hotels & Resorts was named the Luxury Hotel Brand of the Year in the 2011 Harris Poll EquiTrend® study conducted by Harris Interactive. The annual study measures consumer brands and their “Brand Equity” ratings driven by familiarity, quality and purchase consideration. This year’s study was conducted among 25,099 U.S. consumers between January 11 and 27, 2011. A total of 1,273 brands were rated in 53 separate categories.
“We strive to provide our guests a high level of genuine, personalized service at distinctive properties across North America,” said Mike Deitemeyer, president of Omni Hotels & Resorts. “Our team prides themselves on creating truly memorable experiences. We are honored by this acknowledgement.”
Omni continues to put an emphasis on enriching guest satisfaction. The luxury brand’s loyalty program, Select Guest, provides a heightened level of service, and guests receive immediate perks such as complimentary Wi-Fi, pressing, shoe shines, morning beverage delivery and eco-friendly housekeeping options – to name a few – as well as the ability to earn one free night for every ten nights.