FRANKFURT, Germany – As a result of several successful initiatives and the increasingly positive climate within tourism, Worldhotels can look back on a very successful 2010. Across its portfolio of 450 hotels (100,000 rooms), Worldhotels increased its room night production by 25 per cent compared to 2009.
This result shows that Worldhotels has emerged from the challenging years of economic slowdown stronger than ever, boosting room night production by 18 per cent even compared to the pre-crisis year 2008. In addition, the group added a record number of 73 new hotels to its portfolio, many of which were in new destinations.
In terms of individual booking channels, the company achieved a double digit growth in room nights across all distribution channels. For example, Worldhotels was able to increase its room nights booked via the Global Distribution Systems (GDSs) by 20 per cent, via call centres by 41 per cent, via its booking engine, Resmaster, by 50 per cent and via its website (worldhotels.com) by 38 per cent.
Commenting on the results, Robert Hornman, Managing Director of Worldhotels, said: “2010 turned out to be a year of recovery for the hotel industry, and a particularly successful year for Worldhotels. Our focus was on driving revenue and growing market share across a number of different markets, business segments and channels and we are very satisfied with our 2010 results.”
In 2011, Worldhotels will launch a number of new services for affiliate hotels under its new sales strategy “Fast Forward”. The first two products, OTA360° and Spider by Worldhotels, will grow the online business potential of the group’s properties while a new tool for meeting planners, Meetings at Worldhotels, is designed to drive the company’s MICE business. Worldhotels also kicked-off its ambitious expansion plan with the target of adding 80 new hotels to its global portfolio this year.