NEW YORK – Peanut Butter & Co. once again brings the classic snack to new heights by launching The Nutropolitan Museum of Art, a pop-up art gallery completely devoted to America’s favorite sandwich, the PB&J!
Working with acclaimed food photographer Theresa Raffetto and noted food stylist Patty White, Peanut Butter & Co. Founder and President Lee Zalben aka “The Peanut Butter Guy,” created 365 exciting new takes on the PB&J. The images will be featured on the Company’s Tumblr blog www.Nutropolitan.com. A selection of the photos will be exhibited at The Nutropolitan’s pop-up gallery at Openhouse Gallery, 201 Mulberry Street, who is also a sponsor of the event. Prints of the photos will be available for purchase with 100% of the proceeds being donated to the Food Bank For New York City.
The exhibit will be open to the public for three days only: Friday, March 4, 2011 (10am-6pm), Saturday, March 5, 2011 (10am-6pm), and Sunday, March 6, 2011 (10am-4pm). Each family that attends will receive a free jar of Peanut Butter & Co. peanut butter and a second jar will be donated to the Food Bank For New York City in their honor. “Just by visiting the gallery, you’re making a donation.”
The pop-up gallery is being presented in partnership with National Peanut Board (NPB), whose new Energy for the Good Life subway ad campaign kicks off in March. A selection of the striking and informative ads will be on display throughout the gallery. NPB’s annual ad campaign blankets the subways of New York City every March with tongue and cheek facts about peanuts, which delight New Yorkers each year. This year the campaign has evolved to focus more on the health and nutrition benefits of peanuts and peanut butter, some of which may be surprising to consumers. Peanuts have more energy-boosting protein than any other nut, more antioxidants than broccoli carrots or green tea, and are a nutrient-rich Superfood, with 30 vitamins and nutrients.
On Thursday, March 3, members of the media are invited to preview the exhibition and taste a selection of peanutty hors d’oeuvres and cocktails prepared by some of New York’s top chefs
On Friday, March 4, the exhibit opens to the public. Invited guests from the health & fitness communities will attend seminars hosted by registered dietitian Deanna Segrave-Daly RD, LDN.
On Saturday, March 5 and Sunday, March 6, visitors will be able to make their own art in the PB&J art studio for kids and peanut enthusiasts will be able to meet some of the hard working farmers that grow America’s favorite nut. On Saturday, from 11am to 4pm Van Leuwen Ice Cream truck will operate from in front of the gallery and on Sunday from 11am to 4pm the Treats Truck will do the same. Both trucks will offer specials on their peanut buttery treats!