PATA names Tomorrow’s Tourism finalists


BANGKOK, Thailand – The Pacific Asia Travel Association (PATA) is pleased to announce the finalists of the 2011 “Tomorrow’s Tourism” competition.

The competition, which was launched last September, challenged undergraduate students from PATA member schools to come up with new ways of measuring tourism, taking into account its wider impact on the environment and community at large. The aim was to get students to think beyond the typical success indicators of arrival figures and tourism receipts. Working on their own or in a small team, students were required to create a five-minute video presentation outlining their ideas, and accompanied by a written synopsis.

After a rigorous judging process, the three finalists have been announced as: Yunliang Zhao, Yichen Yan, and Rui Qian, representing the Shanghai Institute of Tourism; Fiona Huang Hao, Institute for Tourism Studies, Macau; and Mridu Sahgal and Vinay Kumar from the Heritage Institute of Hotel and Tourism, Agra. They were selected from over 30 entries by a panel of judges representing PATA’s Education and Training Committee. The judges marked each entry based on the quality of the content and the presentation.

The three finalists will now be invited to present their ideas to a panel of four external judges at the 60th Anniversary and Conference in Beijing, April 9-12, 2011, with travel and accommodation costs subsidized by PATA.

The four judges have been confirmed as Robert Broadfoot, founder and managing director, Political and Economic Risk Consultancy, Ltd.; Amitabh Kant, managing director, Delhi-Mumbai Industrial Corridor; Ray Hammond, futurologist; and Richard Quest, anchor and presenter, CNN.

The winning school will take part in a debate with PATA life members and selected industry professionals the following day. Further, it will receive a financial award for its educational establishment.

For more information about the competition, as well as details and registration for the PATA 60th Anniversary and Conference, please visit .