International tourism recovery is underway across the world. Sustaining this growth through innovation, while advancing social responsibility in the sector, is the objective at the heart of the activities and events organized by the UN World Tourism Organization (UNWTO) at this year’s Travel Trade Show, ITB Berlin (Berlin, Germany, March 9-13, 2011).
The UNWTO Secretary-General will deliver the keynote address at the official opening of ITB (March 8, 1800 hours, ICC, Hall 1) reflecting on tourism’s role in the past decade, looking ahead to the next, and setting the tone for UNWTO activities at ITB 2011:
SILK ROAD MINISTER’S SUMMIT
March 9, 1100–1300 hours, Room Istanbul between Halls 10 and 11
Leaders of the Silk Road destinations will meet to discuss how they can work together to maximize tourism development through the revival of the Silk Road brand. Organized by UNWTO and supported by ITB Berlin, the summit will debate development and investment opportunities while tackling some of the regions’ most critical issues and challenges such as travel facilitation.
The Ministers’ Summit will be followed by the Silk Road B2B Tour Operators Networking Event (March 10, 1000–1130 hours, Room Istanbul between Halls 10-11), an opportunity for outbound and incoming tour operators to explore new business opportunities and exchange tips on selling the Silk Road.
For more information, please visit www.UNWTO.org/silkroad or contact silkroad@UNWTO.org .
WORKSHOP ON THE PROTECTION OF TOURISTS/CONSUMERS AND TRAVEL ORGANIZERS
March 9, 1700–1900 hours, Palais West, North Entrance through Hall 19
The rapid growth in international tourism, coupled with the rise of crises situations, man-made or natural, calls for global binding rules governing the rights and responsibilities of tourists and tour operators. This first UNWTO workshop is intended to trigger debate on a future legal instrument that will ensure the protection of both tourists and professionals in times of crises.
For more information, please visit http://www2.UNWTO.org/en/event/unwto-workshop-touristsconsumers or contact dpc@UNWTO.org .
UNWTO PRESS CONFERENCE – INTERNATIONAL TOURISM FIGURES AND UNWTO EVENTS
March 10, 1200–1400 hours, ICC, Hall 4/5
The UNWTO Secretary-General will present the tourism trends and figures for the full year 2010 and preliminary data for 2011. The conclusions of the Global Tourism Forum Andorra 2011, directly preceding ITB, will be presented, as well as the calendar of upcoming UNWTO events for 2011.
For more information, please contact comm@UNWTO.org .
For information on the Global Tourism Forum Andorra 2011: http://gtfandorra.UNWTO.org
LAUNCH OF THE UNWTO/UN WOMEN GLOBAL REPORT ON WOMEN IN TOURISM 2010
March 11, 1030–1230 hours, ICC, Hall 7
Since 2008, UNWTO and UN Women (formerly UNIFEM) have been working together to bring gender issues to the forefront of tourism, promoting gender equality, women’s empowerment, and the mainstreaming of gender issues in national tourism policies and corporate decisions. The result of this close collaboration, the “Global Report on Women in Tourism 2010,” is a landmark study and the first to map women’s active participation in the tourism sector worldwide.
The report will be officially launched at ITB by the UNWTO Secretary-General, Taleb Rifai, and the UN Women Deputy Director, Joanne Sandler.
For more information, please contact ethics@UNWTO.org .
26TH MEETING OF THE TASK FORCE FOR THE PROTECTION OF CHILDREN IN TOURISM
March 11, 1430–1730 hours, ICC, Hall 7
The annual meeting of the International Task Force for the Protection of Children in Tourism will this year focus on child protection in tourism planning and development.
For more information, please visit www.UNWTO.org/protect_children or contact ethics@UNWTO.org .
Please visit the UNWTO Stand at ITB: 20/126.
Full programme of UNWTO activities at ITB: http://www2.UNWTO.org/en/event/unwto-activities-itb-2011