AAdvantage program launches Facebook and Twitter channels

FORT WORTH, Texas – American Airlines, which this year celebrates the 30th anniversary of its AAdvantage® program, has launched Facebook and Twitter channels dedicated to the wide range of opportunities to earn AAdvantage miles with American Airlines and its growing list of AAdvantage participating companies. American is the first U.S. airline to launch dedicated social media channels focused on earning miles.

Followers of the dedicated AAdvantage Facebook and Twitter channels can expect to see a variety of posts detailing ways to increase their mileage balance, including special mileage offers and promotions. The channels also encourage followers to share their own strategies for racking up miles.

“American’s broader Facebook and Twitter channels have been successful in communicating a variety of meaningful messages to American’s loyal customers,” said Maya Leibman, President – AAdvantage Loyalty Program. “We’ve built on that by creating these new AAdvantage-specific channels that focus on offering tips and tricks to earning as many miles as possible. We believe these new channels will be educational and a lot of fun for our members – especially those who are crazy for miles.”

The AAdvantage program is the only U.S. airline loyalty program with dedicated channels for earning miles, highlighting the program’s innovative approach to putting its loyal members closer to redeeming miles for their next flight, car rental, hotel or other award. Members can “Like” AAdvantage on Facebook at facebook.com/aadvantage or follow the Twitter handle @AAdvantage.