CCRA introduces Better Than Best rate program for travel agent hotel bookings


FORT WORTH, TEXAS – CCRA Travel Solutions – a leading provider of business-related solutions for professional travel planners and industry suppliers – today announced the launch of a new program called, “Better Than Best.” Through this new CCRA program, over 18,800 participating hotels will be offering travel agents and agencies discounts up to 30% off their Best Available Rates (BAR) for GDS bookings made through the CCRA rate codes.

“With CCRA’s new Better Than Best rate program, travel professionals will now be able to access and book fully commissionable rates that are lower than what their clients are able to find online – at a large selection of hotel properties across the globe,” said Mai Meyaart, Vice President and Managing Director of CCRA. “With over 18,800 hotels now offering discounts that are below-BAR, the CCRA rate program is set to become every agency’s ‘go to’ rate code for receiving the most competitive, commissionable hotel prices for their clients.”

The Better Than Best rates are fully commissionable to travel agents based on last room availability, and are offered at participating properties that range from economy class to luxury resorts worldwide. For travel agencies to access and book the Better Than Best rates, they must be linked to the CCRA rate code in their respective GDS. Agencies can link to CCRA by clicking on “Get Linked Today” and completing the form. Linking to CCRA is free. Amadeus, Worldspan, and Sabre agencies can access CCRA rates using the rate code “CCR.” The rate code for Apollo/Galileo users is “CCRA.”

“During some of the leanest times the travel industry has faced, CCRA remained an advocate for professional travel planners,” said Dic Marxen, President and CEO. “We consistently work with our hotel partners to demonstrate the continued value of travel agents and agencies. Our new Better Than Best Program, with over 18,800 participating hotels, proves these efforts have paid off for our agency partners.”

The 18,800 hotels that participate in the Better Than Best Program are also part of the 32,000 hotels worldwide that have chosen to participate in CCRA’s 2011 Negotiated Hotel Rate Program.

For more information contact: Mary Wiley ( ), Director of Marketing, CCRA International, phone: 817-288-7204


CCRA Travel Solutions is a leading travel network and distribution channel, offering call center services to the agency community, sales and marketing opportunities for hotels and other travel content suppliers, and a unique online hotel booking portal through

CCRA distributes rates for over 160,000 hotels worldwide through its proprietary reservation portal, Over 50,000 agents are registered to use this portal. CCRA also distributes hotel rates through all the major GDS under the rate codes ccr and ccra. For more information visit .