SUWANEE, Ga. – Vision Airlines, the nation’s newest big jet, low-cost carrier with flights to five Florida vacation destinations from 15 southern U.S. cities and Niagara Falls, NY, starts airing 30-second commercial spots on selected television channels in its focus markets this Monday.
The half-minute television commercials feature aerials of a Vision jetliner taking-off and flying along Florida’s coastline. The spots also include various beach, waterway and recreational scenes from the Destin/Ft. Walton Beach, Clearwater and Orlando areas.
The spots debut at the same time as Americans are grappling with soaring gasoline prices; weighing the costs of driving versus flying to Florida for their spring break vacations.
“Vision Airlines flights start-taking off on March 25, 2011; just in-time for the busy spring break travel season,” says spokesman Bryan Glazer. “Depending on the market, one-way fares to Florida start at $79* and $89* one-way on Vision Airlines.”
The company’s chief operating officer, David Meers, emphasizes, “Faced with ever increasing gasoline prices, flying rather driving to Florida is quickly becoming more economical.”
According to recent reports on ABC, CBS, CNN, FOX and NBC; in some parts of the U.S., gasoline could cost as much as $5 per gallon by the end of the year or even as soon as this summer.
“When people start doing the drive or fly calculations they will quickly realize boarding a Vision Airlines Florida flight is a better value than packing up the car and heading down the highway,” says Meers.
“In the coming weeks, Vision Airlines will unveil several vacation packages to Florida’s Emerald Coast, Central Florida and Tampa Bay,” says Clay Meek, the company’s sales and marketing director. “When people do the math they’ll see the numbers add-up – flying our airline and staying at our member resorts and hotels is the smart choice.”
In concert with the debut of the TV spots, Vision Airlines will also announce several promotions, including vacation giveaways on various local morning TV newscasts and radio programs in each of the carrier’s departure cities, according to Glazer.
Meers says, “In buying hundreds of thousands of dollars of airtime in these communities, Vision Airlines is helping to bolster the local economies.”
He emphasizes, “It is important for our passengers to know that Vision Airlines is not just taking them to Florida but we’re bringing jobs and creating business opportunities in the cities where they live.”
Vision Airlines Cities
Asheville, NC – Atlanta, GA – Baton Rouge, LA – Birmingham, AL – Chattanooga, TN
Columbia, SC – Destin/Ft. Walton Beach, FL – Ft. Lauderdale, FL
Greenville/Spartanburg, SC – Gulfport/Biloxi, MS – Houston, TX – Huntsville, AL
Knoxville, TN – Little Rock, AR – Louisville, KY – Macon, GA – Miami, FL
Niagara Falls/Buffalo, NY/Toronto, Canada – Punta Gorda/Ft. Myers, FL
Sanford/Orlando, FL – Savannah, GA – Shreveport, LA
St. Petersburg/Clearwater/Tampa, FL