PATA announces 2011 Grand and Gold Award winners


BANGKOK, Thailand – The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2011 PATA Gold Awards. These awards have long been proudly supported and sponsored by the Macau Government Tourist Office. This year, the awards recognize the achievements of 21 separate organizations and individuals.

Therefore, the year 2011 sees 26 PATA Grand and Gold Awards presented, with multiple awards going to Kerala Tourism, as well as the Ministry of Tourism, government of India, and Tourism Australia. The awards ceremony will take place on Monday, April 11, 2011 at China World Hotel during the PATA 60th Anniversary and Conference, Beijing, China.

PATA Grand Awards are presented to outstanding entries in the four principal categories: marketing, education and training, environment, and heritage. This year, the Grand Awards go to Accor Asia Pacific, Singapore, for Education and Training; Kerala Tourism, India, for Environment; Galle Face Hotel, Sri Lanka, for Heritage; and Tourism Australia in the Marketing category.

Said Joao Manuel Costa Antunes, director, MGTO said: “Our heartfelt congratulations to all the winners on receiving the Grand and Gold Awards.”

The winning entries this year have established another benchmark of excellence, innovation, and advancement in the responsible development of travel and tourism. We are also honored to be the sponsor of the PATA Gold Award for the 16th consecutive year, especially when PATA is celebrating its 60th anniversary – a remarkable milestone that reflects PATA’s exceptional contributions and achievements in the tourism industry.”


1. Education and Training
“Yim kids and acts on HIV Thailand”
Accor Asia Pacific, Singapore

2. Environment
Kerala Tourism, India

3. Heritage
“The story of the legendary Galle Face Hotel”
Galle Face Hotel, Sri Lanka

4. Marketing
“There is nothing like Australia”
Tourism Australia


1. Marketing – Primary Government Destination
“Amazing Thailand social networking”
Tourism Authority of Thailand

2. Marketing – Secondary Government Destination
“Your moment is waiting”
Kerala Tourism, India

3. Marketing – Carrier
“THAI 50th anniversary project”
Thai Airways International Public Co., Ltd, Thailand

4. Marketing – Hospitality
“Taj Forever Campaign”
Taj Hotels, Resorts and Palaces, India

5. Marketing – Industry
“Kuoni Travel Group”
Kuoni Travel (India) Pvt. Ltd, India

6. Ecotourism Project
“Whale Watch Kaikoura”
Whale Watch Kaikoura Ltd., New Zealand

7. Corporate Environmental Program
“CGH Earth green book”
CGH Earth, India

8. Environmental Education Program
“El Nido Resorts be G.R.E.E.N. campaign”
Ten Knots Development Corporation/El Nido Resorts, Philippines

9. Heritage
“In Praise of Borobudur & Prambanan World Culture Heritage”
PT. Taman Wisata Candi Borobudur, Indonesia

10. Culture
“World Thai martial arts and Wai Khru Muay Thai ceremony”
Tourism Authority of Thailand

11. Education and Training
“Corporate social responsibility and market access partnership”
Thai Ecotourism and Adventure Travel Association, Thailand

12. Marketing Media – Consumer Travel Brochure
“Maharajas express luxury train in India”
Royale Indian Rail Tours Ltd, India

13. Marketing Media – Travel Advertisement Broadcast Media
“Your moment is waiting”
Kerala Tourism, India

14. Marketing Media – Travel Advertisement Print Media
“Incredible India domestic creative – adventure down under”
Ministry of Tourism, Government of India

15. Marketing Media – Travel Poster
Sri Lanka Tourism Promotion Bureau

16. Marketing Media – Promotional Travel Video
“India is awesome”
Ministry of Tourism, Government of India

17. Marketing Media – Public Relations
“Your moment is waiting”
Kerala Tourism, India

18. Marketing Media – Web site
“There is nothing like Australia”
Tourism Australia

19. Travel Journalism – Destination Article
“It’s a Mentawai Paddle”
By Eddy Patricelli and Brown W Cannon III
Islands Magazine, April/May 2010, USA

20. Travel Journalism – Industry Business Article
“TTGmice – Rebuilding the Team”
TTG Asia Media Pte Ltd, November 2010, Singapore

21. Travel Journalism – Travel Photograph
“Dive Master”
By Eugene Tan, Fah Thai, July-August 2010
INK, Singapore

22. Travel Journalism – Travel Guidebook
“Hong Kong living culture guide”
Hong Kong Tourism Board