Former Hawaii tourism chief now works for Starwood Hotels & Resorts


Starwood Hotels & Resorts Hawaii hires Marsha Wienert as PR executive
Marsha Wienert, who was the state’s first tourism liaison, has taken as job with Starwood Hotels & Resorts Hawaii as regional director of public relations. She will be responsible for all aspects of public relations including campaign development and implementation, crisis communication and public affairs.

Wienert was executive director of the Maui Visitors Bureau, working closely with Linda Lingle when she was mayor of Maui. When Lingle was elected governor, she chose Wienert as her link to the visitor industry.

“We are absolutely delighted to have someone of Marsha’s extraordinary caliber join our marketing team,” said Keith Vieira, senior vice president and director of operations for Starwood in Hawaii and French Polynesia. “Anyone who knows her understands that despite her diminutive stature Marsha is a marketing giant. We are excited to have her working with us.”

Wienert will focus on the Sheraton, Westin, Luxury Collection and St. Regis brands, Starwood’s nameplates in the Hawaiian Islands.

Before taking over MVB, Wienert was vice president for marketing, Maui, for Amfac/JMB Hawaii; director of marketing for the Kaanapali Beach Resort Association; and resort marketing manager for Wailea Development Co./- Wailea Resort Co.