LUSAKA, Zambia – The Tourism Board of the central African nation of Zambia is launching a worldwide contest for a new motto and a new logo that will brand Zambia as a must-see tourist destination. The contest is open to anyone on the planet over 18 years old*. Just come up with a snappy slogan (in English) or a great logo design for Zambia Tourism. Prize for each winner is a 15-day, US$30,000 trip for two to Zambia.
Responding to market research, the board is looking to replace its old tagline, “Zambia, the Real Africa.” Goal? Reposition the country as a bucket list destination. Zambia (formerly Northern Rhodesia) is one of the most unspoiled and beautiful countries in all of Africa, best known for its game-rich wilderness parks, classic safaris, and Victoria Falls, one of the Seven Wonders of the Natural World.
ReBrand Zambia Tourism Contest opens today and closes February 25, 2011. Entrants and the public will vote on five selected finalists. A panel that includes celebrity judges will determine the final two winners. Winners will be announced on Zambia Tourism’s website and Facebook page (Zambia Tourism) on March 21.
Each prize: a 15-day, all-expenses paid trip to Zambia for two, including international flights, an authentic safari experience at three wildlife parks, a visit to Victoria Falls, and a range of activities options. Elephant walk, anyone? Or, for great fly fishing, how about duking it out with the African tiger fish on the Zambezi River? Adventurers can go bungee jumping, white water rafting, and more. Get in the swim and enter.
Email your suggested slogan and/or logo (maximum 1 MB) and following information to firstname.lastname@example.org by February 25, 2011. Enter up to three suggestions but only one entry per email. More details? Visit competition page of Zambia Tourism.
• Your name, email, address, telephone
• Nationality and country of residence
• Whether you have visited Zambia before
• Zambia Tourism would love updating you on Zambia Tourism news and will add you to its database, unless you say otherwise
Follow contest on Facebook (Zambia Tourism) and Twitter @Zambia_Tourism
*Except staff and consultants of the Zambia Tourism Board, the Tourism Council of Zambia, the World Bank Group, the Department for International Development and their immediate families.